With the ever growing success of series, Eurodata TV Worldwide’s 2017 Scripted Series report observes a rise in originals. Local productions remain strong but co-productions are gaining pace. American series are challenged by European programmes, especially British. The series genre boosts the prime time audience in many countries, substantially in some such as in Denmark, […]
According to Q317 data from research firm Dataxis, 60 million pay-TV subscribers have been added to global numbers since Q316. Asia‐Pacific has the highest number of pay-TV subscribers, accounting for 62 per cent in Q317, growing at a compound annual growth rate (CAGR) of 1.5 per cent between Q316‐Q317. The total number of pay-TV subscribers […]
According to Dataxis research, South East Asian countries amounted to 1.82 million paid SVoD accounts at the end of September 2017, most of the growth coming from Malaysia and Indonesia. Even though the region tripled its number of paying subscribers during the year, SVoD penetration among households remains very low at 1.2 per cent, illegal […]
Excitement about emerging technologies and the resilience of historically leading categories will drive the US consumer technology industry to a record-breaking $351 billion in retail revenues ($266 billion wholesale) in 2018 – 3.9 per cent higher than 2017, according to research from the Consumer Technology Association (CTA). The latest edition of CTA’s semi-annual industry report, […]
The Broadcasters’ Audience Research Board (BARB) has published a white paper revealing Netflix has almost twice the number of subscribers than Amazon Prime Video in the UK. Netflix boasts 7.5 million subscribers in the UK, whilst Amazon Prime Video has just 3.8 million. The report, entitled The SVOD Report: Charting The Growth In SVOD Services […]
According to findings from entertainment technology and audience insights specialist TiVo, the average global viewer spends 4.4 hours each day watching video. Coupled with the global average of 28 minutes spent each day searching for content to watch, that is nearly five hours per day of video engagement, which amounts to 20 per cent of […]
YuMe, a partner for video advertising leadership and innovation, has published a study commissioned with Nielsen on US consumers’ connected device ownership and use and the implications for advertisers. “We believe Connected TV
Research by broadband comparison website Broadband Genie has discovered over two thirds (62 per cent) of the public do not feel broadband advertising is honest; while 30 per cent believe they have been misled by it. Speed was identified as the area where most (74 per cent) felt misled. Current rules allow broadband providers to […]
For most markets it is ‘general entertainment’ that dominates viewing, and this is certainly the case in India. However, in the latest data from the country’s audience measurement system (Broadcast Audience Research Council, BARC), the surprising statistic is the strength of the appetite for ‘News’ amongst the more conventional genres. ‘News’ is the third-largest genre, […]
Research from Ampere Analysis has identified a large and affluent group of sports fans who can, and do pay, a significant premium to watch their favourite teams and competitions. The sports package consumers have on their TV subscription has the potential to be either a deal maker or a deal breaker. In the UK, just […]