Burgeoning entertainment and media industry segments such as virtual reality (VR), e-sports and music streaming illustrate an intensifying focus on users and the vital role of ‘fans’ as a source of competitive advantage. According to consultancy firm PwC’s Global entertainment and media outlook 2017-2021, the consumer VR content market will grow at a compound annual […]
YuMe, a partner for video advertising leadership and innovation, has released areport and that reveals growing consumer awareness and preference for vertical video as both a content and advertising format. Vertical video offers a natural experience within mobile and app content as the video is designed for upright, portrait mode viewing. According to the study, […]
Sony has sold more than one million units of its virtual reality (VR) headset globally as a relatively low price helps push the product into an early lead. The momentum supports the view that Sony is building
The supply of broadband connectivity should be treated as an essential utility, according to a report from the Intelligent Community Forum (ICF). The Forum called upon cities and counties to adopt the philosophy of countries such as Finland, which rates broadband as a human right. “In issuing this resolution, ICF seeks to translate that global […]
Advertising agency Anatomy has released its 2017 The Young and The Brandless report, which provides an in-depth look at the media consumption, content discovery habits and network brand recognition capabilities of young (18-26) adults. Based on a comprehensive survey of over 3,100 young millennials and an analysis of screen based consumer touchpoints, the report examines […]
Film and TV piracy in Italy cost the entertainment industry €686 million in 2016, according to an Ipsos study for the Federation for the Protection of Audiovisual and Multimedia Content (FAPAV). The phenomenon involves an estimated 20 million Italians, or 39 per cent of adults and 51 per cent of adolescents. The study estimates that […]
Interoute, owner-operator of a global cloud services platform, and UEFA’s ICT provider, has revealed there were 4,117,620 million visits to UEFA.com over the weekend as Juventus took on Real Madrid in the Champions League Final. Major spikes in web traffic occurred at 10pm, when game statistics, highlights, player interviews and celebration footage were displayed. Viewers […]
Digital TV Research forecasts that Netflix will have 128 million subscribers by 2022, up by 44 per cent from 89 million at end-2016. The Netflix Forecasts report estimates that the number of international subscribers will exceed US ones by early 2018. Simon Murray, Principal Analyst at Digital TV Research, said:
Over half (57 per cent) of TV viewers in The Netherlands binge watch, viewing multiple episodes of a TV show in rapid succession, according to a study from Telecompaper’s Consumer Panel. The number of Dutch people who binge watch rose 9 percentage from Q1 2014 to Q1 2017. Downloading is becoming a less popular way […]
DigiWorld has published its annual DigiWorld Yearbook, delivering insights on industry events, mapping out possible futures, and providing the latest figures on the many markets that will be transformed by digital technology over the coming decade. “If last year entrenched the fourth