After streaming media subscriptions skyrocketed in 2020 as consumer behaviour shifted dramatically during a global pandemic, the industry is normalising with sustained and steady growth, according to benchmarking data from subscription management and billing platform Recurly. Recurly’s report, Recurly State of Subscriptions: Media and Entertainment, found that the digital media and entertainment industry experienced a […]
Findings from monetisation suite Zuora’s latest Subscription Economy Index (SEI) report indicate that companies in the SEI have experienced 3.4x faster growth rates than the S&P 500 over the past 12 years. In 2023, amid economic challenges and slowed digital transformations, companies in the SEI demonstrated resilience through Total Monetisation strategies. By aligning and evolving […]
Amplified Intelligence, a source for accurate attention measurement, has released an in-depth evaluation of attention paid to ads on linear TV and BVoD (broadcast video on demand). Conducted in partnership with Irish research consultancy provider, RED C Research, and TAM Ireland — the Irish TV measurement organisation — key results include the finding that 62 […]
Evergent, the customer management and monetisation player for streaming and digital subscription businesses, reveals the top five ways that media organisations and direct-to-consumer streaming services are missing out on revenue. The insights are based on Evergent’s experience onboarding 800 million subscribers in 180 countries and point the way to fix changes that can make a […]
A study has uncovered how consumers interact with AI vs human content in 2024. As more people start to use AI, consumer awareness of the tell-tale signs of content which is not human made is likely to increase. To put this to the test, Bynder ran a study to reveal how many people can tell when […]
More than 1.4 million viewers tuned into the gripping 3-3 draw on April 7th between Rangers and Celtic on Sky Sports in a new record for the SPFL era. The figures for the top-of-the-table clash at Ibrox are the highest for a Scottish league match since the SPFL formed in 2013. The audience numbers include […]
Eighty-four per cent of Internet Service Providers (ISPs) stayed the same and 15 per cent increased 0.2 Mbps, resulting in a higher average speed in March 2024 on the Netflix ISP Speed Index – a monthly update on which ISPs provide the best prime-time Netflix streaming experience. Netflix notes that these speed are considered normal […]
Sixty-nine per cent of US CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53 per cent) spend two or more hours per week using FAST applications, according to a study, The Big Shift: Wave III, from connected TV and cross-screen advertising specialist […]
Smartphone brands such as Samsung and Google that successfully market ‘halo’ artificial intelligence (AI) features in their devices can influence consumer behaviour. This is according to the latest Worldpanel ComTech study from Kantar, the marketing data and analytics company, which began tracking AI as a driver for smartphone purchasing across its global markets in February […]
AMA, a specialist in creative and personalisation for digital audio advertising, has revealed insights from its survey of over 1,000 US consumers about their podcast listening habits and advertising preferences. Conducted in January, the survey uncovers the pivotal role of social media in podcast discovery. Additionally, it sheds light on listeners’ preferences for ad formats […]