The 2024 Telecommunications Advertising Outlook Report from Mediaocean sheds light on current trends with data gathered from leading telecoms marketing professionals. The research crowns generative AI as the most critical consumer trend right now, with 64 per cent citing it as important, beating out Tiktok/social video (54 per cent), and CTV/streaming (54 per cent). Telecom […]
Research reveals that S4C’s economic contribution has resulted in 1,900 jobs and generated £136 million (€159m) for the Welsh economy. The research was carried out by Wavehill for the public broadcaster, to measure S4C’s economic and social impact on Wales and beyond for the 2022-23 financial year. The report shows that S4C, which broadcasts over […]
Using multiple streaming services and debating what to watch can be time-consuming. A study by Currys uncovered how much time people spend choosing a programme or movie to watch and asked 2,018 Brits to understand their challenges and difficulties in selecting content. Out of those asked, 10 per cent admitted they spend up to 2 hours […]
Data reveals that since the start of 2024, the UK Government is boosting access to fast and reliable Internet at an unprecedented speed, putting nearly 380,000 rural premises in line to access a better broadband connection. The upgrades will give rural communities access to the fastest Internet on the market, helping to grow the economy. […]
MyBundle, the online platform connecting consumers, streaming services and broadband providers, has released company research data indicating that bundling streaming credits with broadband service reduces the first-year monthly churn rate for SVoD streaming services by up to 50 per cent when compared to industry research firm Antenna’s reported industry average monthly rate of 8.6 per […]
Sci-fi drama series, 3 Body Problem, from David Benioff, DB Weiss and Alexander Woo, claimed the top spot on the Netflix’s English TV List for a second time in the week commencing April 1st, clocking 8.3 million views and reaching the Top 10 in 92 countries. Also retaining their spots in second and third place […]
After streaming media subscriptions skyrocketed in 2020 as consumer behaviour shifted dramatically during a global pandemic, the industry is normalising with sustained and steady growth, according to benchmarking data from subscription management and billing platform Recurly. Recurly’s report, Recurly State of Subscriptions: Media and Entertainment, found that the digital media and entertainment industry experienced a […]
Findings from monetisation suite Zuora’s latest Subscription Economy Index (SEI) report indicate that companies in the SEI have experienced 3.4x faster growth rates than the S&P 500 over the past 12 years. In 2023, amid economic challenges and slowed digital transformations, companies in the SEI demonstrated resilience through Total Monetisation strategies. By aligning and evolving […]
Amplified Intelligence, a source for accurate attention measurement, has released an in-depth evaluation of attention paid to ads on linear TV and BVoD (broadcast video on demand). Conducted in partnership with Irish research consultancy provider, RED C Research, and TAM Ireland — the Irish TV measurement organisation — key results include the finding that 62 […]
Evergent, the customer management and monetisation player for streaming and digital subscription businesses, reveals the top five ways that media organisations and direct-to-consumer streaming services are missing out on revenue. The insights are based on Evergent’s experience onboarding 800 million subscribers in 180 countries and point the way to fix changes that can make a […]