Insider Intelligence, in collaboration with Publicis Media-Starcom and GWI, has published its annual Global Media Intelligence Report on key digital trends worldwide, designed for business executives who require comparable consumer usage data to support their decisions for global initiatives. “When, where, and how people consume media continues to evolve, and this is no exception in […]
Research carried out across the EU5 (UK, France, Germany, Spain and Italy) by omnichannel sell-side advertising platform Magnite reveals that 78 per cent of European audiences watch Connected TV (CTV), making it an essential element of TV planning for advertisers. The report, CTV Is for Everyone: 2021, shows that CTV adoption across households in the […]
Netflix has lashed out at SK Broadband, the South Korean Internet provider, after it demanded that Netflix pay to use their network after hit titles like Squid Game caused a huge surge in data traffic. Netflix VP of Global Public Policy, Dean Garfield, said that such a move could potentially prevent entertainment firms from working […]
London’s MCM Comic Con retuned at the ExCeL Arena this past weekend for the first time in nearly 2 years having been wiped from the calendar in recent times as a result of the pandemic. The show was headlined by the cast of Disney+ hit Marvel show Loki, but also on the bill were Charlie […]
AT&T ended the third quarter with 69.4 million global subscribers to HBO Max and HBO, up 12.5 million from a year ago and 1.9 million from the previous quarter. Total direct-to-consumer subscription revenue rose 25 per cent. AT&T is backing out of D2C, spinning off DirecTV this year, and has made a deal to sell […]
Findings from research firm TDG indicate that the number of US households subscribing to a broadband service but not a pay-TV service will grow from 38 million in 2020 to 54 million in 2025, up 42 per cent in the five-year period. “By 2025, nine-in-ten US households will use residential broadband, of which roughly half […]
As traditional cable and satellite providers struggle to retain customers in the highly competitive and increasingly fragmented streaming media ecosystem, Black audiences—loyal cable and satellite customers—are increasingly opting to cut the cord, a new Horowitz study finds. Though Black households were shedding cable at a slower rate as compared to the overall market, the Horowitz […]
Fans are enjoying more music today than ever before, according to the findings of Engaging with Music 2021, from trade body IFPI, which represents the recording industry worldwide. Report highlights include: Fans make their own listening choices thanks to streaming – The main reasons fans gave for their engagement with streaming were being able to choose their […]
Rise, a new film from Disney based on the triumphant real life story about the remarkable family that produced the first trio of brothers to become NBA champions in the history of the league – Giannis and Thanasis Antetokounmpo of the Milwaukee Bucks and Los Angeles Laker Kostas Antetokounmpo – will debut in 2022 on […]
Netflix added 4.4 million subscribers in the three months to September 30th – more than double the previous quarter. Revenue increased by 16 per cent. The buoyant performance for Netflix follows a sluggish start to 2021, when the surging demand for streaming driven by the pandemic tapered off. The world’s biggest streaming platform said it […]