US TV ad impressions on streaming and linear TV dropped 3.73 per cent to 4.23 trillion in the first half of 2024, according to iSpot.tv. Linear primetime impressions were up 2.62 per cent from a year ago with ABC, CBS, NBC and Fox accounting for 262 billion ad impressions and generated $3.97 billion of the […]
Titan OS, a European technology, entertainment, and advertising company, has announced the launch of Titan Ads, a marketplace for Connected TV (CTV). Headquartered in Barcelona, Titan OS and Titan Ads operate in key European markets, leveraging the content and advertising expertise of its local teams in markets such as the UK, Germany, France, Spain & […]
Boostr, the advertising management platform for media companies, has announced its strategic partnership with DanAds, a provider of self-serve and advertising automation technology. Through this collaboration, Boostr’s state-of-the-art ad management platform will fully integrate with DanAds’ self-service advertising automation tools, bringing self-service to global media companies of all sizes. The expanded toolset enables a streamlined […]
Teads, the global media platform, has announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximise campaign results for advertisers. The new offerings extend Teads’ ability to deliver personalised and engaging ad experiences for advertisers by implementing top-tier creative solutions and cutting-edge technology by […]
Aryel, the Augmented Reality (AR) marketing platform, has announced the launch of its new display advertising technology Ads Manager. The innovative solution elevates user behaviour analysis to new levels of precision and detail, providing marketers with comprehensive data to maximise the impact of their campaigns while delivering engaging user experiences. The launch of the new […]
The global advertising revenue from retailer-owned e-commerce sites, aka retail media, is growing so is forecast to exceed television revenue by 2028. GroupM, the world’s biggest media buyer, said it expects advertising revenue from retail media channels will grow 9.9% to reach $125.7 billion in 2023 and will surpass television revenue in 2028, when it […]
Netflix has reportedly got its first one million subscribers for the recently-launched low-cost ad-supported tier. According to Bloomberg, quoting internal sources, the user base for the service grew 500 per cent in the first month after launch and by another 50 per cent in its second month. The one million active users of ad tier […]
UK regulator, Ofcom, is reviewing the rules that restrict the UK’s PSBs from running as many minutes of advertising on their pay-TV or OTT rivals. The rules were introduced in 1991 to support the new pay-TV and cable companies such as Sky to build their businesses in the UK. Non-PSB channels are allowed to air […]
Hub Entertainment Research has released the second wave of its research study, TV Advertising: Fact vs. Fiction, which explores TV consumers’ use of ad-supported and ad-free services and the factors that drive their decisions to use each. The research suggests that TV viewers are not fans of heavy ad loads during shows, but also demonstrates […]
Media evaluation specialist Comscore has unveiled Comscore Movies Everywhere, what it describes as the next generation of cross-screen measurement that will deliver daily reporting for sales regardless of release windows and platform. This will include a new reporting system to track box office movies performance across all platforms. The new product will bring together for […]