Transmit, the streaming media ad platform, has announced its inclusion in the Interactive Advertising Bureau (IAB) inaugural CTV Creative Best Practices Guide. Transmit’s platform improves the overall CTV ad experience for audiences in a variety of ways. One of the most notable is minimising disruptions during live entertainment via first-of-its-kind picture-in-picture ads. Additionally, Transmit helps […]
Sky has announced the five winners of its Sky Zero Footprint Fund, a £2 million advertising fund set-up to accelerate and amplify business initiatives which are driving positive behavioural change for a more sustainable world. Sky said that each of five winning brands each displayed both the desire and creative capacity to inspire change, along […]
Global video ad management platform Peach has announced an integration with Amazon Advertising’s Sizmek Ad Suite. Through a full Application Programming Interface (API) integration, Peach now enables customers to deliver their ads directly to Sizmek Ad Suite. Supporting brands and agencies, the management platform streamlines the process of managing and delivering digital advertising creative. The […]
The UK is set to post the strongest advertising expenditure growth of any major European market at 18.2 per cent in 2021 to reach a total of £27.7 billion, according to an Advertising Association/WARC Expenditure Report. Based on advertising revenue data from across the entire media landscape, the report is a significant upward revision from […]
Nielsen announced its approach to eliminate its reliance on digital identifiers and ensure that advertisers and publishers can continue to measure confidently in a privacy-first media environment. Third-party cookie deprecation is fundamentally changing the advertising ecosystem. Combined with the deterioration of other digital identifiers, there’s greater emphasis on first party data, which provides a good […]
With the economy showing steady signs of recovery, India’s advertising community continues to place their faith in television, indicates BARC India’s latest THINK report titled TV Ad Volumes Insights – The Mid-Year Analysis. Committed to measuring What India WatchesTM, BARC India’s latest report indicates, Ad Volumes registered in June 2021 is the highest if compared […]
Brands on TikTok see higher levels of receptiveness to brand messaging, calls-to-action and ad breakthrough, according to an independent study conducted by neuroanalytics and neuromarketing firm Neuro-Insight. Specifically, TikTok’s For You page encourages higher levels of relevancy and engagement with audiences, making brands more memorable on the platform. The TikTok study consisted of neuro research conducted […]
Sell-side advertising platform Magnite is acquiring SpringServe, an ad serving platform for connected TV (CTV). SpringServe’s technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customised ad experiences, and advanced podding logic. A tight technical integration between ad serving and programmatic capabilities reduces complexity, improves inventory management between multiple parties, […]
Nearly four in five European advertisers want to take more control of their media spend and work more collaboratively with partners, according to research from Kantar, the data, insight, and consulting company. Against the backdrop of an increasingly dynamic marketplace and emerging retail opportunities and challenges, brands are also seeking closer relationships with their agencies […]
Production and marketing solutions company CLICKON has shared survey data which shows that over two-thirds of leaders in advertising, across the UK (72 per cent) and US (67 per cent), considered sustainable advertising to be important to their business. Only 10 per cent of UK respondents claimed their brand does not have any carbon neutral […]