Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to WFA’s latest Crisis Response Tracker. Fifty-four per cent of respondents are no longer deferring campaigns and levels of optimism about the current business environment have improved. Twenty-one per cent […]
The Climate Action Working Group, led by UK trade body the Advertising Association in partnership with ISBA and the IPA, has launched AdGreen, an initiative to unite the advertising industry to eliminate the negative environmental impacts of production. AdGreen is backed at launch by adam&eveDDB, APR (Advertising Production Resources), Havas, MullenLowe Group as part of […]
Digital media measurement, data and analytics software platform DoubleVerify has confirmed the beta launch of its custom contextual targeting solution. The solution lets advertisers execute contextual targeting within their campaigns and is intended to assist advertisers with compliance with global initiatives such as the European Union’s General Data Protection Regulation (GDPR) and the California Consumer […]
Findings from video advertising platform Unruly suggest that Connected TV (CTV) advertising performs better than linear TV across key indicators. The company’s research investigates consumer attitudes
UK commercial PSB ITV is to partner with identity infrastructure provider InfoSum as part of a new first-party data strategy that will make its 30 million ITV Hub subscribers available for advertisers to match against and activate as target audiences via a secure and compliant solution without either party needing to exchange first party data […]
Leading trade associations and companies representing every sector of the global advertising industry have joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities such as customisation and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience. The governing group of the […]
The digital advertising industry’s two leading anti-fraud and brand safety organisations, the Trustworthy Accountability Group (TAG) and Joint Industry Committee for Web Standards (JICWEBS), are to merge. Mike Zaneis will serve as CEO for the combined organisation – which will carry the TAG name – while JICWEBS’s Jules Kendrick will take the new role of […]
Global advertising expenditure will shrink 9.1 per cent in 2020, according to Zenith’s Advertising Expenditure Forecasts. To compare, adspend shrank by 9.5 per cent during the 2009 recession. Advertisers pulled back spending sharply when the scale of the coronavirus crisis became clear. The steepest declines took place between March and May, with timing varying by […]
The depth and lasting impact of the global recession, along with the sharp economic downturn in the UK, signal a long and challenging road to recovery, reports eMarketer. This year in the UK, total media ad spending will be £21.03 billion ($26.84 billion), down 7.5 per cent from 2019. This steep decline in expenditures can […]
The global mid-year forecast from media investment company GroupM shows declines in consumer and advertising spend across the board. Covid-19 sharply transformed the global advertising economy from a 6.2 per cent growth rate in 2019 to a decline of 11.9 per cent, excluding the effects of increased US political advertising. This decline returns the industry […]