Channel 4 has confirmed the launch of All 4 Private Marketplace, a new advertising initiative that enables brands to buy digital advertising space around All 4’s 14,500 hours of content via private programmatic auction. Channel 4 says it is the first UK broadcaster to make its inventory available through automated real-time bidding – a method […]
Channel 4 has launched the Producers Performance Report which gives individual producers data on how their new programmes have performed on All 4 and the broadcaster’s linear channels. The tailored report also shares benchmarking information that is intended to provide key insight for producers wanting to enhance programmes streamed on All 4. Commissioned by Emma […]
UK adults sought solace in screens and streaming in 2020, spending a third of their waking hours watching TV and online video content, according to broadcast regulator Ofcom’s annual study of the nation’s media habits. With people across the UK under some form of lockdown restrictions for most of last year, more than 2,000 hours […]
Channel 4 will soon launch a new destination for real crime fans, True Crime on Channel 4, bringing together 100s of hours of handpicked content from the All 4 catalogue. Set to launch this autumn across All 4 and the Channel 4 network, True Crime on Channel 4 will be headlined by all new 24 […]
Channel 4 has launched its 2020 Annual Report and gave an interim update on the Future4 transformation strategy, from the organisation’s new National HQ in the Majestic in Leeds. The 2020 Annual Report shows that, despite the background of uncertainty and volatility resulting from the Covid-19 pandemic, Channel 4 delivered a record financial surplus of […]
Channel 4 has appointed Mel Bezalel as Commissioning Editor for E4, reporting into Head of Youth and Digital, Karl Warner. Joining from RDF Television, in the new role, Bezalel will be focused on finding, developing and overseeing a range of original, large scale unscripted commissions aimed at 16-34s, as well as further developing the relationship […]
Celebrated 90s teen drama series, Party of Five, along with the 2020 reboot, are coming to All 4. Viewers will be whisked to 90s San Francisco from June 25th as all six seasons of the original classic, which ran from 1994 – 2000, and the rebooted iteration of Party of Five from 2020, both from […]
TSB has formed a digital partnership with Channel 4, to launch its latest TV campaign ‘Life Made More’ which begins immediately and runs through to March 28th. The deal was brokered by the7stars and uses 4Sales’ unique data matching ad product BRANDM4TCH, enabled through partnership with technology platforms InfoSum and Mediarithmics, to reach addressable audiences […]
The global pandemic had major impacts on the TV industry in 2020, according to content consultancy 3Vision’s annual trends survey. Lockdowns changed audience consumption habits and caused disruption in broadcasting, production and advertising. Covid-19 has been a great accelerator of change in the TV business. Ninety-eight per cent of respondents agreed that the pandemic has […]
All 4 achieved its biggest ever month of streaming in January 2021 with almost double the number of views compared to the same month last year (+91 per cent) thanks to the success of new drama It’s A Sin. The series has already had 6.5 million views on All 4, making it the streaming services’ […]