Ampere Analysis forecasts that the number of households taking at least one subscription OTT service in Western Europe is set to surpass North America in 2024, with the UK and Germany driving much of this growth. North America (US plus Canada) will fall to the world’s third-largest geographic region for streaming homes after Asia, and […]

Consumer research carried out by Ampere Analysis over the last six years has revealed that engagement with public service media (PSM) linear or their Video on Demand (BVoD) services has fallen by 15 per cent in Europe’s largest markets. This is particularly prominent among younger age groups. With PSM navigating a rapidly changing content landscape, […]

Research from Ampere Analysis highlights the growing popularity of football in America, with nearly 20 per cent of US sports fans now claiming it is their favourite sport. Today, football (or ‘soccer’ in the US) is the fourth most popular American sport, a figure that has grown rapidly from the last quarter of 2021. The […]

Research from Ampere Analysis shows that ad-supported tiers are growing in the US. Currently, Hulu, Peacock and Paramount+ represent the bulk of subscriptions. However, uptake is growing for players such as Netflix, driven in no small part by its account-sharing crackdown, and for Disney+, which increased its price alongside launching the ad tier. Here’s the […]

In just two years, the proportion of Internet users claiming to watch little to no linear TV in a typical day grew 22 per cent to almost half (45 per cent) according to findings by Ampere Analysis. Based on proprietary consumer research carried out with 54,000 adults aged 18-64 across 28 markets worldwide, the findings […]

Research from Ampere Analysis reveals that India’s leading streaming service, Disney+ Hotstar, has changed its strategic focus in response to rising costs, in particular sports rights costs. Rather than pursuing new subscribers at any price, the player is pivoting towards a focus on profitability and increasing ARPU (Average Revenue per Subscriber). Despite recent subscriber declines, […]

A report on the addressable TV market from Ampere Analysis in partnership with GroupM Nexus’s addressable TV solution Finecast and Microsoft Advertising, finds that the global addressable TV sector is now a $56 billion (€51.3bn) industry. This is set to rise by over 50 per cent to $87 billion by 2027. The report, which was […]

A report from Ampere Analysis shows that the rate of TV commissioning in the US dropped significantly in H2 2022, and continues to remain low in 2023. This downturn is most profound for Scripted content, with Scripted TV commissions in the last three quarters down by 24 per cent year-on-year – with overall volumes even […]

The average annual spend per US household on video services is set to fall by 8 per cent by 2027 according to research from Ampere Analysis. 2023 will become known as the year when per-household spending on subscription streaming (SVoD) services in the US could no longer compensate for the continued decline in pay-TV and […]

Subscription OTT services’ spend on sports rights globally will reach $8.5 billion (€7.9bn) in 2023, a 64 per cent increase compared to 2022, according to a report from Ampere Analysis analysing the role of sports in the streaming wars. The research also predicts that the share of spend on sports rights by streaming platforms will […]