Advanced Television

Ampere Analysis

Analysis: NFL supercharges streaming in the US

Consumer research from Ampere Analysis has highlighted the importance of live sports to US streaming platforms. Ampere’s latest consumer survey shows that streaming platforms that held rights to the NFL saw a significant boost to monthly active viewing in the first quarter 2024, far greater than platforms without NFL rights. Paramount+, which had rights to […]

April 15, 2024

Analysis: BBC defies UK commissioning downturn

A report from Ampere Analysis reveals an 18 per cent decline in 2023 in the UK’s market for scripted TV commissions (Drama, Sci-Fi, Crime & Thriller, etc.) as major UK broadcasters cut spend and most global SVoDs trimmed investment in international content. Changes in consumer behaviour and a weak advertising market saw pay-TV operators and […]

March 25, 2024By Colin Mann

Analysis: US streaming revenues set to pass pay-TV

Research from Ampere Analysis finds that total revenues from streaming (including advertising revenue from hybrid streaming subscription tiers) will overtake revenues from pay-TV subscriptions in the US for the first time in Q3 2024. The new analysis comes from Ampere’s continuously updated Markets Operators data service. Streaming will continue to race ahead as traditional pay-TV […]

February 26, 2024

Research: Content licensing mounts comeback

Research from Ampere Analysis shows that, after four years of major studios employing an exclusivity approach to the distribution of their TV content on streaming, licensing is steadily making a comeback. Analysis reveals that the number of TV seasons cross-licensed between Netflix and Warner Bros Discovery’s (WBD) Max and Discovery+ more than tripled in 2023. […]

February 19, 2024

Forecast: Content spend to grow 2% in 2024

In 2024, Ampere Analysis forecasts global content spend will increase by 2 per cent year-on-year, following a plateau in content investment growth in 2023. Last year was predicted to deliver comparable growth, but WGA and SAG-AFTRA strike action led to a two percentage point decline relative to original expectations. In 2024, broadcasters’ and streaming services’ […]

January 23, 2024By Colin Mann

Research: US Peak TV ends abruptly

Research published by Ampere Analysis reveals that a combination of strike action and a downturn in the original content boom saw scripted US series releases fall to 481 in 2023. This figure is below the 510 of Covid-hit 2020 and means 2021 and 2022 are the high watermark of 633 – the pinnacle of Peak […]

January 19, 2024By Colin Mann

Study: 5.9k+ French titles available on SVoDs

France has become the most prevalent non-English speaking and production country on SVoD platforms across the world. According to findings from Cinema and TV export body Unifrance, around 5,943 French cinema and TV titles were available up to July 2023 on worldwide platforms, representing 4 per cent of the global SVoD worldwide library outside of […]

December 13, 2023From Pascale Paoli-Lebailly in Paris

Research: APAC streaming market shows resilience

Economic pressures and saturation in mature markets have pushed streaming growth to its lowest level since before the pandemic began in 2020, according to research from Ampere Analysis. However, the Asia Pacific region has been more resilient than many other markets. Here, diverse and fast-growing economies have supported widespread advances in connectivity and gains in […]

December 4, 2023

Research: Interest in Women’s football grows

Research from Ampere Analysis reveals the increasing global appetite for women’s football competitions. The research reveals that 7 per cent of consumers globally reported interest in international women’s football competitions in Q3 2023, up 29 per cent on figures reported at the beginning of the year, with South Africa, Brazil and Sweden seeing the highest […]

December 1, 2023

Report: Pay-TV penetration peaks

Global pay-TV penetration will see its first-ever yearly decline in 2024, according to research by Ampere Analysis. The drop will follow pay-TV penetration peaking at 60.3 per cent in Q4 2023 according to the research, which forecasts that by 2028 global pay-TV penetration will have fallen by almost four percentage points. In North America, pay-TV […]

November 21, 2023