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Ampere Analysis

Research: Netflix US ad tier drives sign-ups

Netflix recorded its highest daily subscription sign-up rate in the US since the start of the pandemic in April 2020 with the launch of its ad-supported plan on November 3rd, according to a report by Ampere Analysis. Specifically, the release of the ad tier led to a 58 per cent increase in the streamer’s average […]

January 20, 2023By Colin Mann

Forecast: Content investment growth slumps in 2023

Ampere Analysis expects global content expenditure to increase by just 2 per cent year-on-year – the lowest growth in over a decade (excluding the pandemic slump of 2020). This is in stark contrast to 2022 during which global content spend is projected to have grown by 6 per cent to $238 billion (€230bn), driven primarily […]

January 3, 2023By Colin Mann

Analysis: Bundling, pricing key to US SVoD retention

As SVoD services in the US mature, pricing and bundling are key to retention, according to a report by Ampere Analysis. Newer platforms (including Disney+) tend to have higher levels of both sign-up and churn as they rely more heavily on individual title launches, while established SVoD platforms’ sign-up and churn rates are much more […]

December 20, 2022By Colin Mann

Ampere: Paramount+ best-value US SVoD

Priced at $6 (€5.70) but with a content value of over $8.50 a month, Paramount+ is the best value streaming service in the US, according to the latest Popularity and Critical Rating data from Ampere Analysis. Disney+ is a close second with a content offer able to justify its recent $3 per month price increase […]

December 9, 2022By Colin Mann

Analysis: Local Originals mean smaller Netflix ad-tier discount

Commissioning data from November 2022 analysed by Ampere Analysis showed that there was a negative correlation between the volume of upcoming Netflix Originals, and the level of discount Netflix is offering for subscription to its new ad-funded tier in non-English speaking markets. According to Senior Analyst Olivia Deane, throughout 2022 Netflix made increasing efforts in […]

December 8, 2022By Colin Mann

Analysis: Many SVoD Originals based on pre-existing IP

Commissions based on adaptations, franchises and other forms of pre-existing Intellectual Property (IP) accounted for 64 per cent of leading global SVoD platforms’ slate of new Scripted Originals in the US in the first half of 2022, according to Ampere Analysis’s How original are SVoD Originals report? Including Unscripted Originals, the share of IP-based commissions […]

November 28, 2022By Colin Mann

Analyst: ITVX could cannibalise linear

UK commercial broadcaster ITV’s shift towards a digital-first content strategy could cannibalise its linear services, according to Neil Anderson, Analyst at Ampere Analysis. In a blog post, he notes that ITV is placing exclusive Originals and a digital-first windowing strategy at the heart of its new hybrid AVoD/SVoD service, ITVX, which will integrate ITV’s three […]

November 24, 2022By Colin Mann

Analysis: Combined Disney+, Hulu have most hit titles in US

A combined offering of Disney+ and Hulu would account for the largest share of the 100 most popular titles of any US SVoD service, according to a recent study by Ampere Analysis. At approximately 30 per cent, the player would enjoy a comprehensive lead on Netflix’s 23 per cent. Among these titles are shows from […]

November 21, 2022

Research: HBO Max has most award-winning content

HBO Max is the SVoD service with the highest volume of award-winning content in the US, offering just shy of 700 championed films and TV shows, followed by Netflix and Prime Video with over 500 titles each. This is according to a study by Ampere Analysis based on over 35 international media awarding bodies.In terms […]

November 9, 2022

Analysis: SVoD ad tiers could help family budgeting

Cheaper ad-funded tiers could prove an effective way for families to reduce their spend on video services, according to Annabel Yeomans, Senior Analyst at Ampere Analysis. In a blog post, she notes that Disney+ and Netflix have now confirmed plans to launch a cheaper, ad-funded tier alongside their usual subscription service in a range of […]

October 27, 2022By Colin Mann