Advanced Television

APAC

Amagi report: FAST continues to gain consumer appeal

Free Ad-Supported Streaming TV (FAST) is quickly becoming the content model of choice for viewers and brands alike. Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, has announced the third edition of its industry report, revealing that FAST performance is accelerating across the globe, driven by subscription fatigue and consumers’ […]

March 30, 2022

WarnerMedia launches Cartoonito in Japan, Korea, SEA

Cartoonito, WarnerMedia’s preschool brand, has made its Asian debut. The brand has launched a dedicated morning programming block on Cartoon Network in Japan, Southeast Asia and Korea. Tentpole shows in Southeast Asia and Korea include Lucas the Spider, Dino Ranch, Monchhichi and Esme & Roy. These sit alongside a slate of new and library series. […]

March 28, 2022

Survey shows site blocking benefits

Trade association Asia Video Industry Association’s Coalition Against Piracy’s (CAP) most recent YouGov consumer surveys show that while piracy continues to be a major concern around the Asia Pacific region, particularly in Vietnam, Malaysia and the Philippines where 61 per cent of consumers admit to accessing pirate services in each country, site blocking, and in […]

March 23, 2022By Colin Mann

Mondelēz International taps Innovid

Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, has announced that Mondelēz International, the global leader in snacking, has named Innovid its preferred global solution for Dynamic Creative Optimization (DCO). Mondelēz will use Innovid’s DCO technology to deliver real-time, personalized advertising experiences at scale and across channels, including CTV, maximizing campaign efficiency […]

February 23, 2022

Cobalt Digital appoints Blokzijl as Director of Sales for EMEA

Cobalt Digital, designer and manufacturer of award-winning edge devices for live video production and master control, and a founding partner of openGear, has strengthened its international sales team with the addition of Berend Blokzijl as Director of Sales for Europe, Middle East and Africa (EMEA), effective immediately. The announcement was made by Suzana Brady, SVP […]

February 4, 2022

Report: 2021 strongest year ever for marketing budgets

WARC has released an annual review of its Global Marketing Index (GMI) over the 12 months of 2021. WARC’s GMI provides a monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. Highlighting a remarkable year of recovery […]

February 1, 2022

AsiaSat, Next Step distribute Thainess channel

Asian satellite solutions provider, AsiaSat, and Thai multi-channel operator, Next Step, have entered into a strategic partnership, bringing together their expertise in content aggregation, media management and distribution for the launch of a new lifestyle HD channel Thainess. In collaboration with Next Step, AsiaSat will provide technical and marketing support to deliver Thainess to the […]

January 26, 2022

Pixotope announces new hires in APAC region

Pixotope is solidifying its position as a global Virtual Production (VP) industry leader with two new hires in their Asia Pacific leadership team. These posts reflect a strategic expansion by Pixotope across global media and entertainment markets as live broadcast VP sees enormous international growth. Matthew Ma, former employee of Amazon Web Services and Avid, […]

January 24, 2022

Bloomberg Media, Twitter renew partnership

Bloomberg Media and Twitter have announced a global multiyear renewal of their partnership starting in January 2022, covering all major media markets across North America, EMEA, LatAm and APAC. The partnership features new projects that combine Bloomberg News’s credibility in cryptocurrency content with Twitter’s immediacy and transparency to help consumers navigate this evolving, saturated market. […]

January 20, 2022

Cobalt Digital opens doors to representative office in China

Cobalt Digital, designer and manufacturer of edge devices for live video production and master control, and a founding partner in the openGear initiative, has welcomed 2022 with the launch of a Representative Office in China. Based in Beijing, the Office is staffed by local sales and support professionals with deep regional knowledge and extensive experience […]

January 20, 2022