The British Board of Film Classification (BBFC) has announced a new self-rating agreement with Prime Video, building on the existing relationship between the two organisations, which dates back to 2015. This new agreement will allow Prime Video to produce recognised BBFC age ratings internally, making it easier for Prime Video customers to choose the right […]
The British Board of Film Classification (BBFC) has announced the launch of its next Create The Card Competition. The flagship competition offers creative minds an exclusive and exciting opportunity to win a once-in-a-lifetime prize. In collaboration with Paramount Pictures UK, the BBFC is calling on all UK-based children aged 4 to 11 to showcase their […]
The British Board of Film Classification (BBFC) has renewed its existing rating agreement with Netflix. The partnership allows Netflix to generate age ratings and content advice in line with BBFC Classification Guidelines. The agreement, which initially commenced in February 2019, has been extended for an additional four years. This means that the BBFC’s age rating […]
As the latest BBFC Classification Guidelines come into effect, the organisation has revealed trust and support for its work is stronger than ever. Findings from the BBFC’s largest-ever public consultation – involving 12,000 people across the UK – show widespread trust and support for the BBFC, with recognition of its iconic age ratings at an […]
The BBFC has published its new Classification Guidelines, informed by its largest-ever public consultation. Throughout 2023, the BBFC spoke to 12,000 people across the UK to explore what matters most to audiences when it comes to classification. The research found people are now more concerned about depictions of violence on screen in content across all […]
The British Board of Film Classification (BBFC) has announced the appointment of two new members to the BBFC’s Board, chaired by Natasha Kaplinsky (OBE), as well as the recruitment of a Global Brand Ambassador. Col Needham, Darren Jobling and John Stanley will work closely with Natasha Kaplinsky OBE to build and deliver on the strategic […]
The British Board of Film Classification (BBFC) has published its Annual Report and Accounts for 2022, which marked the BBFC’s 110th year of content classification. Findings from the Report showed a promising uplift in overall content submitted for classification across cinema, online and home entertainment. The BBFC classified 1,057 cinema films, 5,527 video submissions and […]
The British Board of Film Classification (BBFC) has announced the first phase of its development project to explore the power of AI solutions in content classification. Driven by the BBFC’s dataset and human insight from over a century of viewing content, and harnessing the power of AWS cloud services that support AI technologies, the project […]
The British Board of Film Classification (BBFC) has signed an agreement to enable Prime Video to build on its existing Trust & Safety tools, in order to move towards the in-house production of BBFC age ratings that are in line with the BBFC’s Classification Guidelines. This marks an important next step in the BBFC’s long-standing […]
BBFC research, by YouGov, surveyed 1,500 parents/caregivers and young people aged 12-19 to unveil the nation’s most awkward viewing moments. The poll asked respondents about what causes them to feel awkward in the moments, how they react, what are the worst instances that spring to mind, and how they behave in those situations. The results […]