Advanced Television


Study: Deutsche Telekom most valuable German brand

As confirmed by the Brand Finance Global 500 study, Deutsche Telekom is one of the most valuable brands worldwide. The experts listed the Group as the only European company in the top 10 in the overall ranking. As a result, Deutsche Telekom has moved up two positions compared to the previous year and now sits […]

January 17, 2024

Report: 2023 US linear TV market hits $43.7bn ad spend

iSpot’s 2023 In Review: TV Transparency Report highlights some of the big TV takeaways in the US from the past year. Highlights include: Tons of brands are on TV : 35,200+ unique brands detected airing on linear, local and streaming that are making a lot of (647,000) creatives to reach audiences. That makes a lot of […]

January 16, 2024

Channel 4 cat-dedicated ad break for Mog’s Christmas

On December 24th, Channel 4 will debut its latest creative sales innovation, partnering with four brands to keep viewers entertained in a cat-themed ad break ahead of its broadcast of Mog’s Christmas. A special animated adaptation of Judith Kerr’s much-loved classic children’s book, Mog’s Christmas will air on Channel 4 at 7.45pm on Christmas Eve. […]

December 15, 2023

Report: Advanced influencer marketing delivers greater revenue

CreatorIQ, the end-to-end creator marketing platform, has released findings from its Unleashing the Power of Creators report, demonstrating a direct correlation between influencer marketing investment and increased ROI. According to the report, conducted by independent research firm Aberdeen Strategy & Research, brands with the most advanced influencer marketing programmes see far better results from their […]

July 13, 2023

Report: 65% want options to checkout directly in-content

AiBUY, an in-content shopping solution, has released its 2023 Consumer Path to Purchase report, unveiling the growing desire for more convenient shopping options that better accommodate the rise of scrollable content and media intake – for instance, purchasing products directly from a link in-content which 65 per cent of consumers would likely do if they […]

July 13, 2023

Survey: Consumers want more video from brands

A survey of 2,009 adults in the US and UK found that more than eight out of 10 consumers want brands who communicate with them to use video more, but seven out of 10 rarely or never get it. The State of Video Technology report from personalised video platform specialist Idomoo, conducted by Atomik Research, […]

July 6, 2023

Interbrand launches 2023 Breakthrough Brands Report

Interbrand, the brand consultancy, has launched its 2023 Breakthrough Brands Report – with the metaverse, AI, and sustainable tech brands leading the way in disrupting the global market, shifting our understanding of the world, and shaping consumer behaviour. In partnership with Vox Media, Interbrand’s Breakthrough Brands Report reveals the 30 most innovative brands that are […]

June 28, 2023

Constellation Brands forms partnership with Tastemade

Constellation Brands, a beverage alcohol company, has formed a multi-million dollar, multi-year partnership with Tastemade, a modern media company, to launch a content studio that will create and distribute social and streaming content to drive consumer engagement globally for Constellation Brands Wine & Spirit. “Constellation + Tastemade Studios” will drive elevated storytelling to introduce a […]

March 30, 2023

System1: Brazil’s brands lift the world cup

Brazil and England have something unwanted in common this week: both nations mourn a frustrating exit from the FIFA World Cup at the Quarter-Final stage. Similar fates on the pitch, but the two countries couldn’t be more different when it comes to World Cup advertising. Brazil accounted for 8 out of the Top 10 World […]

December 15, 2022

Study: US Asian consumers overlooked by brands

Findings from research firm Horowitz’s study, FOCUS Asian: State of Consumer Engagement 2022, indicate that only 34 per cent of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45 per cent) and Latinx (44 […]

November 9, 2022