Brazil and England have something unwanted in common this week: both nations mourn a frustrating exit from the FIFA World Cup at the Quarter-Final stage. Similar fates on the pitch, but the two countries couldn’t be more different when it comes to World Cup advertising. Brazil accounted for 8 out of the Top 10 World […]
Findings from research firm Horowitz’s study, FOCUS Asian: State of Consumer Engagement 2022, indicate that only 34 per cent of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community. They are much less likely than their Black (45 per cent) and Latinx (44 […]
Findings from a study released by strategic investment and media intelligence firm MAGNA, streaming platform and device specialist Roku and consulting service IPG Media Lab demonstrate how marketers can use brand experiences that aid TV streaming content discovery while sponsorships for live events and sports are limited. The study, Valuing the Value Exchange, reveals video […]