Advanced Television

call of duty

Analyst: Are the console wars over?

All eyes were on Sony and Microsoft who released their 9th generation consoles, the PlayStation 5 and Xbox Series X/S, in autumn 2020. A year and a half later, Dataxis has offered its assessment. The pandemic and subsequent lockdowns was an incredibly successful period for video game console manufacturers: sales of hardware and software (Animal […]

February 23, 2022

Microsoft buying Call of Duty maker for $69bn

Microsoft Corp has confirmed it will buy Call of Duty videogame maker, Activision Blizzard, for $68.7 billion (€60.4bn) in cash, making the Xbox manufacturer the third-largest gaming company by revenue. Microsoft’s offer is a premium of 45 per cent to Activision share price last week. Shares of Activision were up nearly 38 per cent at […]

January 18, 2022

Research: Streaming driving record online usage in over 65s

The popularity of Netflix dramas such as Squid Game, Bridgerton and Tiger King is driving a significant increase in internet usage among pensioners, according to broadband usage data released by connectivity provider TalkTalk. The data, part of TalkTalk’s latest Internet Insights Report, shows that internet usage among over 65s from July to November this year […]

December 8, 2021

Bank: Video game viewing share still growing

Analysis from investment bank Berenberg says that video games’ share of consumer entertainment time and budget continues to grow. Duel console ownership, frequency of digital content purchases and time spent playing games are all up compared to 2020 and meaningfully above 2019. The analysis suggests that Netflix’s ambitions in the sector will, in the short […]

December 6, 2021By Chris Forrester

Study: High demand for multiplayer & cross-platform games

Unity, a platform for creating and operating real-time 3D content, has released two reports revealing the high demand for multiplayer games and the importance of post launch content for sustaining player engagement. Unity Gaming Services’ Cross-Platform Gaming Study conducted by The Harris Poll on behalf of Unity, revealed that over half of all Americans (56 […]

November 16, 2021

TCL Official TV Partner for Call of Duty: Vanguard

TCL Electronics has announced that it is the Official TV Partner for Call of Duty: Vanguard, extending its relationship with video game publisher, Activision. “We are delighted to extend our relationship with Activision,” said Shaoyong Zhang, CEO of TCL Electronics. “We are passionate about providing fans with the very best gaming experience and with our […]

September 8, 2021

Bank: Turbulent times for China’s video game sector

The enthusiasm for video games and gaming shows no signs of fading. Industry data shows that global stock market growth for the games sector was up 3.6 per cent last week. Even the more modest indicator from Morgan Stanley (the MSCI World) Index showed growth for the week of 1 per cent. But there could […]

September 7, 2021By Chris Forrester

Research: Brits favour dramatic TV shows

As streaming services seek to create content which has international appeal, research from Kantar has compared UK adults’ genre preferences against global audiences. Among the findings uncovered: Brits enjoy being kept on the edge of their seats, citing drama as their TV genre of interest, much more than the global average (55 per cent vs […]

August 23, 2021

BBC: “We’re most used media brand in UK”

In its annual report, the BBC has said is the most used media brand in the UK, revealing it is used by 90 per cent of adults on average per week, with the public choosing BBC programming and services around 250 million times a day. Despite the challenges of lockdown (for the period the annual […]

July 6, 2021

Forecast: Gaming to generate highest digital revenue by 2026

A study from Juniper Research has found that the total market value of digital content will reach $432 billion (€353.4bn) by 2026; rising from $211 billion in 2021. This represents a growth of 105 per cent over the next 5 years. This value takes into account pay-per-download revenue, in app content spend, subscription revenue and […]

May 24, 2021