Advanced Television

Digital Audio Advertising

Survey: 80% of podcast listeners want personalised ads

AMA, a specialist in creative and personalisation for digital audio advertising, has revealed insights from its survey of over 1,000 US consumers about their podcast listening habits and advertising preferences. Conducted in January, the survey uncovers the pivotal role of social media in podcast discovery. Additionally, it sheds light on listeners’ preferences for ad formats […]

April 4, 2024

Research: Audio enhances media buyers’ plans

GroupM, WPP’s media investment group, has revealed the findings of its Europe Digital Audio Advertising Report 2023 produced by GroupM Nexus in partnership with advertising industry trade body IAB Europe. The report found two-thirds (66 per cent) of buyers plan to invest more in audio in the next 12 months. The report is based on […]

July 25, 2023