Nielsen, the specialist in audience measurement, data and analytics, has released its sixth global Annual Marketing Report, revealing marketers’ priorities and plans to improve ROI in 2024 and beyond. The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective […]
Digital media measurement, data and analytics software platform DoubleVerify has released its state of retail media report, The Rise of Retail Media: What to Expect in 2024, surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France and Germany. The report explores the rapidly expanding retail media market, […]
Bingo is a time-tested pursuit, initially conceived in Italy around 1530. Rapidly moving forward in time to the 20th century, bingo became radically popular in the UK in the 1960s; originally known as ‘Housey-Housey’, the British Betting and Gaming Act of 1960 laid the foundations for an exponential increase in participation. However, it suffered a […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytic has announced its expansion across EMEA, including new senior hires in the region. Lisa Mahfud, Daniele Maccarrona, and Kenny Spangberg will spearhead growth for DV, each taking on the role of Business Director in the Netherlands, Italy, and Sweden respectively. With 65 per […]
Fabric, a specialist in media and entertainment catalogue management, has appointed Kira Baca, Chief Revenue Officer at Atelier Creative Technologies, to its Board of Directors. With a career spanning over 25 years in the Media and Entertainment (M&E) services and technology sector, Baca has carved a notable path within the industry. Starting her career with […]
TMT Insights, which specialises in professional services and software development for the media and entertainment (M&E) industry, is accelerating business transformation initiatives with the formation of a new division, Media Operations (MediaOps). TMT’s MediaOps provides customers with access to a full team of media experts skilled at building and maintaining media workflows, supporting distribution and […]
The UK ad market dropped -2 per cent in 2023 YTD (January to May), an improvement from the trends seen in H2 2022, when the market declined -4 per cent YoY, according to data from Guideline, powered by Standard Media Index (SMI). Digital media, which represented 55 per cent of the share and grew +6 […]