As 2024 comes to a close, audience data for the year to date reveals that ITV programmes have come out on top across a wide range of genres. Mr Bates vs The Post Office is 2024’s biggest drama, and I’m a Celebrity…Get Me Out of Here! continues to claim the top spot as the UK’s […]

The UK has become a nation of split-screeners, secret streamers and event schemers according to research commissioned by BT Group. Network Wrapped is a new annual study that combines mobile and broadband data with consumer insights to reveal the latest trends around how the British public engaged with the biggest cultural moments of the year, […]

Licensed toys continue to outperform the overall toy market in 2024, according to data published by Circana, an advisor on the complexity of consumer behaviour. Growing by 2.4 per cent, licensed toy sales in Europe (EU5: France, Germany, Italy, Spain and the UK) bucked an industry decline of 3.1 per cent during the first seven […]

Fastly, the edge cloud platform has  announced the expansion of its partnership with ITV to include the use of Fastly’s Media Shield. The decision was made in the run up to ITVX’s biggest ever live-streaming event during Euro 2024, and allowed ITVX to scale up to handle millions of concurrent live-stream viewers during England’s semi-final […]

Goalhanger, the independent UK podcast company, has announced a record level of downloads and views over a busy May to July period, led by a worldwide boost in interest across shows such as The Rest Is Politics and The Rest Is Football.  From May 22nd to July 5th, The Rest Is Politics and its companion […]

The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3 per cent to £9.2 billion (€10.9bn) during the first three months of 2024 – setting a new high for a first quarter period. Data reveals this rise was almost three percentage points (pp) ahead of forecast, due to stronger-than-expected online growth, with online […]

ITV has reported total Q2 revenue was down 3 per cent at £1.9 billion (€2.26), with growth in total advertising revenue (TAR) offset by the expected decline in ITV Studios revenue. Total external revenue was down 2 per cent at £1.59 billion in the period to June 30th. Group adjusted EBITA was up 40 per […]

beIN Sports, the Middle East and North Africa (MENA) sports broadcaster, has set a new record with cumulative viewership of more than 1.2 billion views of its multilingual coverage of the Euro 2024 tournament held in Germany. The broadcaster’s coverage of the Euro 2020 tournament generated 0.96 billion views across the same numbers of matches, […]

Football may not be coming home for England fans, but it’s not just the Spanish that will be celebrating success at Euro 2024. Data insights from Yospace, the dynamic ad insertion company, gathered from ad-funded broadcaster customers across four continents, show that almost 6 billion addressable ads were stitched across the four weeks of the […]

A peak TV audience of 24.2 million watched the Euro 2024 final last night across ITV and the BBC, with an average of 22.3 million watching the match from 8pm until the final whistle. ITV had a 26 per cent viewing share of those watching or streaming the match through a TV, an increase of […]