The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3 per cent to £9.2 billion (€10.9bn) during the first three months of 2024 – setting a new high for a first quarter period. Data reveals this rise was almost three percentage points (pp) ahead of forecast, due to stronger-than-expected online growth, with online […]
ITV has reported total Q2 revenue was down 3 per cent at £1.9 billion (€2.26), with growth in total advertising revenue (TAR) offset by the expected decline in ITV Studios revenue. Total external revenue was down 2 per cent at £1.59 billion in the period to June 30th. Group adjusted EBITA was up 40 per […]
beIN Sports, the Middle East and North Africa (MENA) sports broadcaster, has set a new record with cumulative viewership of more than 1.2 billion views of its multilingual coverage of the Euro 2024 tournament held in Germany. The broadcaster’s coverage of the Euro 2020 tournament generated 0.96 billion views across the same numbers of matches, […]
Football may not be coming home for England fans, but it’s not just the Spanish that will be celebrating success at Euro 2024. Data insights from Yospace, the dynamic ad insertion company, gathered from ad-funded broadcaster customers across four continents, show that almost 6 billion addressable ads were stitched across the four weeks of the […]
A peak TV audience of 24.2 million watched the Euro 2024 final last night across ITV and the BBC, with an average of 22.3 million watching the match from 8pm until the final whistle. ITV had a 26 per cent viewing share of those watching or streaming the match through a TV, an increase of […]
A peak of 21.6 million viewers across TV and streaming watched ITV’s coverage of England vs Netherlands on July 10th as Gareth Southgate’s team secured their place in the Euro 2024 final. This is the highest peak audience on a single channel since December 2022, when the nation watched England’s quarter-final game against France on […]
LTN, a specialist in transformative media technology and video transport solutions, has announced the successful delivery of live and pre-recorded coverage to fan zones across 10 locations in Germany for the 2024 European Football Championship. LTN’s innovative playout solution, LTN Lift, plays a critical role in ensuring fans can experience all the action throughout the […]
Football fans were treated to some decisive action late in the game in each of the Euro 2024 quarter-finals. From last gasp equalisers and winners to penalty shootouts, the action really came in the second half and beyond in each match. As a result, the viewing and advertising trends from Yospace, the dynamic ad insertion […]
As Gareth Southgate’s England team prepare for this evening’s [July 10th] semi-final clash against The Netherlands, Kantar Media TGI has looked into how audiences have been engaging with the UEFA Euro 2024 tournament. Kantar Media’s GB TGI data found that: Football is unrivalled when it comes to drawing people into pubs: 24 per cent of […]
With Euro 2024 well underway, viewers are likely receiving a barrage of gambling advertisements across their TV and social media. Some of this year’s advertisements have been hilarious – like Paddy Power’s ‘England are my favourite’ ad. However, as we near the 70th anniversary of TV advertisements in Britain, it’s time to wonder: what was […]