The 10th anniversary edition of the U.S. Video Marketplace Report from Comcast advertising unit FreeWheel shows that as people’s consumption of media has fragmented across devices over the past 10 years, many have returned to the living room to watch connected TV.
Comcast Advertising, a division of Comcast, has appointed Pooja Midha as its chief growth officer, a new role within the organisation. In this new position, Midha will oversee global marketing across Comcast Advertising, Effectv and FreeWheel, as well as Effectv’s newly launched sales development function. Midha and her team will build awareness for each company’s […]
FreeWheel, a Comcast company, has appointed Yuling Ma as its new chief technology officer. In her new position, Ma will lead the development and operation of FreeWheel’s technology platform and network operations and the company’s global engineering team spanning the US, Europe and China. She will also play a vital role in accelerating the company’s […]
FreeWheel, a Comcast company, and provider of video advertising software, has revealed that 70 per cent of UK marketers surveyed expect advanced TV ad spend to increase in the next 12 months. Advanced TV refers to OTT, VoD, connected TV (CTV), audience-based linear advertising, programmatic advertising and addressable TV. This research was conducted by independent […]
Research from FreeWheel, a Comcast Company, finds media buyers are confident about ad spend bounce-back in most sectors in the coming months. The survey targeting media agencies, DSPs and direct advertisers, looked at buy-side perceptions of advertising in the UK, France and Germany in the current environment. When asked whether specific sectors would see a […]
FreeWheel, a Comcast Company and a provider of video advertising software, has announced its partnership with STV, the home of news and entertainment in Scotland, which will allow the broadcaster to monetise its content across OTT and STB devices. Through FreeWheel’s Monetisation Rights Management (MRM) platform, STV is able to monetise premium video content available […]
FreeWheel, a Comcast Company and the provider of video advertising software, has announced the appointment of Xavier Llerena as Senior Director, DSP Partnerships. In his new role, he will manage buyside relationships, set the vision for DSP strategy, and oversee FreeWheel’s DSP partnerships team across Europe. Llerena comes to FreeWheel from InMobi, where he was […]
The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services, has announcd that seven new companies have joined the industry association in the past 12 months. The new members are leading service providers, technology companies and platform operators Fincons Group, FreeWheel (Comcast International France), HiSilicon Technologies, […]
Ad fraud intelligence and marketing compliance platform Pixalate has launched the Connected TV/OTT Seller Trust Index (CSTI), describing it as a “breakthrough” addition to Pixalate’s suite of programmatic seller quality ranking, and the world’s first quality-based ranking system for programmatic OTT/CTV sellers. Pixalate’s new CSTI ranks the overall quality of programmatic sellers across three major […]