FreeWheel, a Comcast Company and a provider of video advertising software, has announced its partnership with STV, the home of news and entertainment in Scotland, which will allow the broadcaster to monetise its content across OTT and STB devices. Through FreeWheel’s Monetisation Rights Management (MRM) platform, STV is able to monetise premium video content available […]
FreeWheel, a Comcast Company and the provider of video advertising software, has announced the appointment of Xavier Llerena as Senior Director, DSP Partnerships. In his new role, he will manage buyside relationships, set the vision for DSP strategy, and oversee FreeWheel’s DSP partnerships team across Europe. Llerena comes to FreeWheel from InMobi, where he was […]
The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services, has announcd that seven new companies have joined the industry association in the past 12 months. The new members are leading service providers, technology companies and platform operators Fincons Group, FreeWheel (Comcast International France), HiSilicon Technologies, […]
Ad fraud intelligence and marketing compliance platform Pixalate has launched the Connected TV/OTT Seller Trust Index (CSTI), describing it as a “breakthrough” addition to Pixalate’s suite of programmatic seller quality ranking, and the world’s first quality-based ranking system for programmatic OTT/CTV sellers. Pixalate’s new CSTI ranks the overall quality of programmatic sellers across three major […]