Advanced Television

FreeWheel

Study: CTV continues to rise in popularity

Findings from AudienceXpress, FreeWheel’s premium video media sales house’s Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist Happydemics, reveal a growing uptake of viewing via connected TV (CTV) in the UK, Italy, France, Germany, Spain and the Netherlands (the EU6). With 65 per cent of European viewers who have […]

April 4, 2023

Report: Video ad views up 13% in Europe

As the premium video ecosystem continues to evolve and transform, ad views continue to grow, according to the FreeWheel Video Marketplace Report. In the second half of 2022, ad views saw 13 per cent growth YOY in Europe as viewers embraced a multitude of devices to access the great variety of content available. The ‘big […]

March 28, 2023

Brightcove launches Ad Monetization service

Brightcove, the streaming technology company, has announced the launch of Brightcove Ad Monetization, a new service designed for media companies to better monetise their content. To supplement the service, the company also created a new global advertising operations team to support media organisations and help them maximise their advertising strategy and revenue. “Advertising-supported streaming is […]

March 7, 2023

FreeWheel, Comscore ad partnership

FreeWheel and Comscore have announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. Media buyers using the Beeswax platform now have access to Comscore’s Predictive Audiences and CTV brand protection offering. The new offering will help marketers identify valuable impressions and reach the right viewers in […]

January 10, 2023

Blockboard, FreeWheel premium video access partnership

Ad tech company Blockboard is partnering with Comcast-owned television advertising technology platform FreeWheel. As a result of this collaboration, FreeWheel’s premium CTV inventory will now be available to all of Blockboard’s advertising clients. “The rise and interest in CTV and all the great content that is available on this platform also comes with an additional […]

January 4, 2023

Estrella Media partners with Freewheel

Estrella Media, the Spanish-language media company serving a multiplatform Hispanic audience in the US, has partnered with FreeWheel, a global technology platform for the TV advertising industry, to expand its connected TV (CTV) advertising business. The partnership will enable both companies to elevate and support the growth of Hispanic CTV across the Estrella Media platforms […]

December 15, 2022

Fox, FreeWheel partnership

Fox Corporation has selected FreeWheel, a technology platform for the television advertising industry, as a partner to enable its OneFOX video inventory across the company’s entertainment, sports, streaming and news portfolio. The announcement is part of Fox’s continuing strategy of providing more innovative advertising tools and resources to further deliver integration and alignment with its […]

November 3, 2022

Research: 53% of UK marketers maintain budgets

AudienceXpress, FreeWheel’s premium video media sales house, has published the findings from the third iteration of the 2023 Advanced TV Uncovered study, conducted by independent media research firm CoLab Media Consulting. The study explored UK marketers’ perspective over the next 12 months, highlighting a cautious approach to marketing spend in light of the current economic […]

September 22, 2022

Oh named FreeWheel Chief Strategy Officer

FreeWheel has named Soo Jin Oh as Chief Strategy Officer, a new role developed for the company. Oh will work closely with FreeWheel leadership to develop strategic plans in support of achieving the company’s long-term vision, enhance business operations and establish strong relationships within the advertising landscape. She will be based in New York and […]

September 7, 2022

Comcast Advertising names Rooke as President

Comcast Advertising has announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress. Rooke, who was previously General Manager of Effectv, replaces Marcien Jenckes, who was recently tapped to lead the new joint venture between […]

July 6, 2022