Advanced Television

FreeWheel

Study: 70% UK marketers to spend more on advanced TV ads

FreeWheel, a Comcast company, and provider of video advertising software, has revealed that 70 per cent of UK marketers surveyed expect advanced TV ad spend to increase in the next 12 months. Advanced TV refers to OTT, VoD, connected TV (CTV), audience-based linear advertising, programmatic advertising and addressable TV. This research was conducted by independent […]

November 24, 2020

Survey: UK media buyers predict ad spend bounce-back

Research from FreeWheel, a Comcast Company, finds media buyers are confident about ad spend bounce-back in most sectors in the coming months. The survey targeting media agencies, DSPs and direct advertisers, looked at buy-side perceptions of advertising in the UK, France and Germany in the current environment. When asked whether specific sectors would see a […]

July 28, 2020

STV partners with FreeWheel

FreeWheel, a Comcast Company and a provider of video advertising software, has announced its partnership with STV, the home of news and entertainment in Scotland, which will allow the broadcaster to monetise its content across OTT and STB devices. Through FreeWheel’s Monetisation Rights Management (MRM) platform, STV is able to monetise premium video content available […]

July 20, 2020

FreeWheel appoints Llerena as Senior Director

FreeWheel, a Comcast Company and the provider of video advertising software, has announced the appointment of Xavier Llerena as Senior Director, DSP Partnerships. In his new role, he will manage buyside relationships, set the vision for DSP strategy, and oversee FreeWheel’s DSP partnerships team across Europe. Llerena comes to FreeWheel from InMobi, where he was […]

July 9, 2020

HbbTV Association adds 7 new members

The HbbTV Association, a global initiative dedicated to providing open standards for the delivery of advanced interactive TV services, has announcd that seven new companies have joined the industry association in the past 12 months. The new members are leading service providers, technology companies and platform operators Fincons Group, FreeWheel (Comcast International France), HiSilicon Technologies, […]

July 7, 2020

CTV Seller Trust rankings from Pixalate

Ad fraud intelligence and marketing compliance platform Pixalate has launched the Connected TV/OTT Seller Trust Index (CSTI), describing it as a “breakthrough” addition to Pixalate’s suite of programmatic seller quality ranking, and the world’s first quality-based ranking system for programmatic OTT/CTV sellers. Pixalate’s new CSTI ranks the overall quality of programmatic sellers across three major […]

June 30, 2020