Advanced Television

GBBO

Sainsbury’s to sponsor Bake Off

Channel 4 has announced supermarket Sainsbury’s as the new exclusive broadcast sponsor of the entire The Great British Bake Off franchise from 2022 in a multi-year deal, marking the biggest sponsorship deal of the show to date. Sainsbury’s Taste The Difference range will be the broadcast sponsor across the franchise which includes the upcoming thirteenth […]

March 7, 2022

Channel 4 draws record young streamers

Channel 4 has unveiled its most popular shows, viral social clips and viewing trends of 2020, a year which saw growth in viewing across all key platforms, particularly amongst young viewers. In an unprecedented year of global upheaval, viewers have turned to Channel 4 in significant numbers both to its streaming service, All 4, and […]

December 21, 2020

Analysis: Entertainment sector will hot up in 2021

The media and entertainment industry has been the lead player in its own disaster movie with both heroes and victims as the Covid pandemic was felt across the globe. But it will bounce back stronger than before, says accountants Mercer & Hole. Mercer & Hole points to four areas to watch in 2021. Fierce bidding […]

December 21, 2020

Data: Good Morning Britain most tweeted TV of 2020

Data from Kantar Media has revealed the most tweeted about TV programme/series of 2020 overall was ITV’s Good Morning Britain (with 4,930,926 tweets) followed by Love Island (3,172,459), BBC Breakfast (1,812,446), Question Time (1,666,730) and live FA Cup football coverage (1,376,162). Love Island also topped the list of most tweeted about live broadcast shows, with […]

December 16, 2020

Bake Off final pulls record audience for C4

The final of the 11th series of The Great British Bake Off attracted a record breaking average audience of 9.2 million viewers and a 39.7 per cent share of the viewing audience from 8pm to 9.15pm on November 24th – with a 10.4 million peak (5 mins), making it the competition’s biggest ever overnight audience […]

November 26, 2020

Survey reveals biggest Bake Off earners on Instagram

Ahead of the new season, a survey has revealed how much former Great British Bake Off (GBBO) contestants earn on social media platform Instagram. OnlineCasinos has ranked the stars from every series on their Instagram followings and potential earnings per post to reveal who makes the most money from the show. The top 10 highest […]

September 22, 2020