Advanced Television

Google’s Ads Data Hub for Measurement Partners

DoubleVerify expands media quality authentication

Digital media measurement, data and analytics, software platform DoubleVerify (DV) is expanding its quality solutions with Google’s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximise advertiser performance on YouTube Shorts, Masthead and In-feed Video formats. The release leverages DV’s technology to help advertisers on YouTube Shorts ensure their video ads are […]

July 27, 2023