IABM has published its annual update on trends in Content Distribution and Monetisation. Increasing competition is focusing media companies’ attention on maximising advertising revenues and the ‘stickiness’ of their offerings to consumers. As a result, the fastest growing areas of technology investment are programmatic advertising, rights management, advertising analytics and sales, personalisation/ recommendations, and data […]

IABM has announced the appointment of Rosanne Geyman as Head of Marketing. Reporting to the IABM CEO, Geyman will plan, control and manage the marketing strategy for IABM, with an emphasis on digital, web, customer relationship management systems and social media alongside further developing IABM’s physical and event-based activities. Geyman brings 15 years’ international B2B […]

IABM, the international trade association for broadcast and media technology, has announced a data partnership with Caretta Research, a specialist market analysis and research company. Caretta Research becomes the exclusive provider of broadcast and media technology market sizing data to IABM. Having worked with IABM in defining the BaM Content Chain segmentation, Caretta already has […]

The September 2022 AI/ML Adoption Trends report from broadcast and media technology supply industry trade body IABM reflects the rapid uptake of these technologies to automate what were previously labour-intensive tasks in a media landscape where data volumes are growing exponentially while speed and accuracy are ever more important in the battle for viewers. Key […]

IBC has announced that its annual Conference and its new free Changemaker content programme will offer a full slate of industry specialist speaking on media and entertainment’s (M&E’s) most pressing technology issues, developments and innovations as it reconvenes live at the RAI Amsterdam on September 9th-12th. Bringing together some of M&Es most influential thought leaders […]

IABM has released two reports created by its Business Intelligence Unit: Cloud Adoption Trends, Manage and Support Content Chain Trends. Both reports are built from a combination of industry-wide qualitative and quantitative sources to provide an overview of current and future trends. Here is a summary of their key findings:  Cloud Adoption Trends   Cloud […]

IABM published the results of its second electronic components supply survey. The picture is bleak, with lead times lengthening and component prices rising significantly since IABM’s last survey in April 2021. Respondents also sounded the alarm on their financial positions if component supply problems persist for a further 12 months; there are very few signs […]