DoubleVerify (DV), a software platform for digital media measurement, data and analytics, and Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, today announced an expansion of their partnership to support the automation of DoubleVerify’s DV Video OmniTag. Innovid and DV’s partnership began in 2014 with the aim of automating unnecessary manual work for advertisers […]
Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, and ION Acquisition, a special purpose acquisition company, have announced an additional $50 million (€42.9m) private placement of common stock (PIPE) from a group of existing PIPE investors adding to initial commitments on the same terms as the initial PIPE financing in their business […]
Connected TV ad delivery and measurement platform Innovid has entered into a definitive merger agreement with ION Acquisition Corp 2, a special purpose acquisition company. The combined company will operate under the Innovid name and will trade on a US national exchange. The transaction is expected to close in Q4 of 2021, subject to approval […]
Innovid, the independent omni-channel advertising and analytics platform built for television, has published its Global Omni-Channel Benchmarks Report. The report reveals that in 2020, connected TV (CTV) accounted for 40 per cent of all video impressions, up from 31 per cent the year before, highlighting the significant consumer shift from linear to CTV during the […]
Comcast Technology Solutions (CTS), a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, has announced a strategic relationship with Innovid, the independent omnichannel advertising and analytics platform built for television. This integration with the CTS Ad Management Platform empowers advertisers with a unified and automated workflow, creative […]
Innovid, the advertising and analytics platform built for television, has announced the autumn 2020 edition of its US Video Benchmarks Report, which offers a view of video advertising data. The study found that connected TV (CTV) ad impressions grew 55 per cent year-over-year. Additionally, when compared to mobile and desktop, CTV is
Innovid has released its annual Global Video Benchmarks report. The latest study reveals another year of significant growth in the Internet-enabled television space, also known as Connected TV (CTV), along with an increase in data-driven personalised video campaigns and short-form mobile video. The year-long study analyses thousands of video campaigns with billions of impressions across […]