Advanced Television

Innovid

PadSquad, Innovid CTV ad partnership

PadSquad, the advertising experiences player, has announced a partnership with Innovid to offer the platform’s full suite of interactive Connected TV (CTV) capabilities to brands, enabling the creation and production of CTV shoppable and interactive ad formats in a matter of days. The new Advanced CTV offering expands on PadSquad’s existing interactive capabilities and supports […]

January 19, 2023

Innovid appoints Helmreich

Innovid, the independent advertising platform, has announced the appointment of David Helmreich as Innovid’s Chief Commercial Officer. Helmreich, who brings over two decades of experience to the role, will be responsible for leading Innovid’s revenue-related functions including sales, marketing, and client support world wide. He will report to Zvika Netter, CEO and Co-Founder at Innovid. […]

December 20, 2022

Survey: Converged TV investments rising

Findings from converged TV delivery, personalisation, and measurement advertising platform Innovid’s report, The Great Unification of Converged TV, reveal that 80 per cent of respondents increased their converged TV investments year over year. In addition, of the more than 250 senior brand and agency respondents polled in September 2022, nearly all (92 per cent) said […]

November 14, 2022

Innovid joins The Trade Desk’s measurement marketplace

Converged TV advertising delivery, personalisation and measurement platform Innovid has integrated its capabilities for UK and Germany-based clients with advertising technology specialist The Trade Desk in a move that provides independent, automated incremental reach analysis through The Trade Desk platform. Powered by the InnovidXP measurement platform, selected users of The Trade Desk will now have […]

November 9, 2022

Study: CTV device boon for CPG vertical

Findings from a deep-dive consumer packaged goods (CPG) report from Innovid, an advertising platform for delivery, personalisation and measurement of converged TV, examining critical trends, challenges, and opportunities in the video advertising industry, reveal that, amongst CPG advertisers, connected television (CTV) devices account for over half of all video ad impressions (52 per cent) – […]

September 23, 2022

Analysis: Interactive CTV ads outpaces mobile, PC

Analysis by Innovid, the advertising delivery, personalisation and measurement platform, has found that interactive connected TV (CTV) campaigns – when compared to interactive mobile or PC campaigns – deliver stronger results across key performance and attention metrics. Interactive CTV, a type of advanced video ad creative, allows audiences to engage directly with video advertising with […]

September 15, 2022

Innovid reports surge in measurement business

Innovid, the advertising platform for delivery, personalisation and measurement of converged TV across linear, Connected TV (CTV) and digital, has revealed that its measurement solutions accounted for 22 per cent of its $33.1 million (€33m) total Q2 revenue, highlighting the company’s commitment to meeting the current and future needs of advertisers in an increasingly converged […]

September 1, 2022

Innovid: CTV now 50% of ad impressions

Innovid, the advertising platform for delivery, personalisation and measurement of converged TV across linear, Connected TV (CTV) and digital, has revealed that the company set a new record in the second quarter as CTV accounted for half of the volume of all video impressions served through its platform. In fact, CTV impression volume grew by […]

August 12, 2022

InnovidXP cross-platform TV measurement solution

Advertising delivery, personalisation and measurement specialist Innovid has launched its TV measurement platform for converged TV – InnovidXP – which it says demonstrates the company’s  commitment to measurement innovation with the first unified cross-platform solution directly integrated with ad serving data and creative personalisation. Driven by over one billion TV impressions processed daily and delivered […]

June 15, 2022

Report: Connected TV video impressions surpass mobile

Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with […]

May 11, 2022