Advanced Television


InnovidXP cross-platform TV measurement solution

Advertising delivery, personalisation and measurement specialist Innovid has launched its TV measurement platform for converged TV – InnovidXP – which it says demonstrates the company’s  commitment to measurement innovation with the first unified cross-platform solution directly integrated with ad serving data and creative personalisation. Driven by over one billion TV impressions processed daily and delivered […]

June 15, 2022

Report: Connected TV video impressions surpass mobile

Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV, has published findings from its 10th annual Global Benchmarks Report examining critical trends, advancements, and benchmarks in the video advertising industry. The report revealed that in 2021, CTV surpassed mobile as the channel with the greatest share of global video impressions, with […]

May 11, 2022

Nielsen sues TVSquared on patent  

Nielsen has filed a patent-infringement suit against TVSquared alleging a technique for measuring audience exposure across platforms while protecting personal information has been infringed. Nielsen is seeking to recover damages, including lost profits. TVSquared was acquired last month about $160 million (€146.1m) by Innovid, to build “a new currency-grade standard for cross-platform TV measurement”. “We […]

March 11, 2022

Mondelēz International taps Innovid

Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, has announced that Mondelēz International, the global leader in snacking, has named Innovid its preferred global solution for Dynamic Creative Optimization (DCO). Mondelēz will use Innovid’s DCO technology to deliver real-time, personalized advertising experiences at scale and across channels, including CTV, maximizing campaign efficiency […]

February 23, 2022

Peach, Innovid platform integration

Suggesting the move provides more efficiency for brands and agencies to create and manage video advertising across all media types, with a visible audit trail, video advertising workflow and delivery specialist Peach has confirmed a platform integration with digital TV ad technology provider Innovid. Through a new API integration by Peach using Innovid Creative Bridge, […]

February 11, 2022

Innovid to acquire TVSquared

Connected TV advertising delivery and measurement platform Innovid and converged TV measurement and attribution platform TVSquared have entered into a definitive agreement in which Innovid will acquire TVSquared in a cash and stock transaction valued at approximately $160 million (€140m). With the industry calling for a more transparent and accountable TV ecosystem, the companies said […]

February 7, 2022

IACB Shareholders approve Innovid merger

ION Acquisition Corp 2, a special purpose acquisition company, has announced that its shareholders have voted to approve the previously-announced business combination with Innovid, an independent connected TV advertising delivery and measurement platform. Approximately 97.4 per cent of the votes cast at the meeting voted to approve the transaction. The closing of the business combination […]

November 30, 2021

DoubleVerify and Innovid expand partnership

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, and Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, today announced an expansion of their partnership to support the automation of DoubleVerify’s DV Video OmniTag. Innovid and DV’s partnership began in 2014 with the aim of automating unnecessary manual work for advertisers […]

November 8, 2021

Innovid/ION pick up additional $50m in funding

Innovid, an independent connected TV (CTV) advertising delivery and measurement platform, and ION Acquisition, a special purpose acquisition company, have announced an additional $50 million (€42.9m) private placement of common stock (PIPE) from a group of existing PIPE investors adding to initial commitments on the same terms as the initial PIPE financing in their business […]

October 21, 2021

Innovid goes public via $1.3bn merger

Connected TV ad delivery and measurement platform Innovid has entered into a definitive merger agreement with ION Acquisition Corp 2, a special purpose acquisition company. The combined company will operate under the Innovid name and will trade on a US national exchange. The transaction is expected to close in Q4 of 2021, subject to approval […]

June 24, 2021