Advanced Television

Innovid

Innovid launches Harmony initiative

Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital has launched the Harmony initiative, aimed at optimising the CTV advertising ecosystem. Harmony Direct, the first in a wave of product innovations released as part of the initiative, is designed to streamline the supply […]

April 9, 2024

Report: Interactive CTV ads drive higher engagement

Advertisers leveraging the biggest screen in the house are seeing interactive CTV campaigns achieve engagement rates 4.6x higher than mobile video and 10.3x higher than desktop video. When compared to standard pre-roll, interactive CTV video formats, inclusive of choice- and non-choice-based ads, also generate more than 600 per cent lift in engagement. These insights are […]

March 20, 2024

Innovid enables self-serve creation of interactive CTV ads for live events

Innovid, an independent platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear TV, and digital, has announced industry-wide availability of the latest self-service feature within its CTV Composer authoring tool. For the first time ever, brands and publishers can create interactive CTV experiences in-house, at scale, for live streaming […]

February 9, 2024

Innovid names Rowe SVP Enterprise Sales

Innovid, an independent advertising platform, has announced the hiring of Alex Rowe as Senior Vice President (SVP) of Enterprise Sales. Based in Seattle, Rowe will report to Tim Braz, Executive Vice President of Global Sales. In this role, Rowe will be leading Innovid’s enterprise sales efforts, working closely with brand and agency clients to advance […]

November 2, 2023

Survey: 60% advertisers say CTV ad optimisation falls short

Although the majority of marketers (56 per cent) spend more than half of their time optimising converged TV ad performance, only 40 per cent believe their ad optimisation practices are ‘very good’. This means, despite the time investment, the majority (60 per cent) believe their optimisation efforts fall short. This is according to the findings […]

September 28, 2023

Cookieless cross-device solution from Innovid

Innovid, an independent advertising platform for the delivery, personalisation, and measurement of converged TV across linear, CTV, and digital, is launching a cookieless cross-device solution that it says effectively matches multiple devices to user interactions with the goal of increasing conversion rate accuracy. Powered by Innovid’s identity framework, Innovid Key, the technology enables marketers to […]

July 26, 2023

Fahey joins Innovid

Innovid, the independent advertising platform for the delivery, personalisation and measurement of converged TV, has announced the hire of Dave Fahey as Vice President, Agency Partnerships. In this role, Fahey will be responsible for driving strategic growth for Innovid’s agency partnerships and supporting current agency relationships. Specifically, he will help agency holding companies realise significant […]

June 29, 2023

Report: CTV half of global video impressions for retail 

Among retail advertisers, connected TV (CTV) accounted for half (50 per cent) of global video impression share in 2022, an increase of nearly 52 per cent compared to 2019. This is according to a retail vertical benchmarks report released by Innovid, the independent advertising platform. “Shifting consumer habits, combined with the increasingly fragmented media landscape, […]

June 28, 2023

Innovid partners with Upwave

Innovid, an independent advertising platform for delivery, personalisation and measurement of converged TV has announced a first-to-market partnership with Upwave, an analytics platform for brand advertising, to use brand KPI signals for automated creative optimisation across digital channels, including CTV, ensuring budget automatically goes to top performing ads. With Upwave’s expertise in brand advertising analysis, […]

June 15, 2023

Infillion, Innovid partnership

Infillion, an advanced media buying platform, has announced a partnership with Innovid, an independent advertising platform for the delivery, personalisation, and measurement of converged TV across linear, connected TV (CTV) and digital, to together bring simplified creative workflow and expanded publisher reach for Infillion’s award-winning choice-based CTV ad technology. With this industry-first partnership, CTV publishers […]

June 8, 2023