Advanced Television

Kantar Media

Spain: Linear FTA TV dominates

The majority of Spaniards (78.4 per cent) prefer to watch linear FTA TV over pay-TV or streaming. A report made by Dos30′ using Kantar Media and Comscore data further reveals that the country’s traditional linear TV operators -Atresmedia, Mediaset, RTVE, Regional channels – provide the most-watched TV channels. Including thematic DTT channels, the number of […]

March 21, 2024From David Del Valle in Madrid

Data: SVoD cost trumps content

TGI Global Quick View 2024 data from audience measurement specialist Kantar Media, which surveys 80,000 people in 37 countries, shows that cost is trumping content as the most important criteria for consumers. Almost half of those surveyed rated subscription prices as a significant factor when choosing streaming services (49 per cent), while 43 per cent […]

January 24, 2024

Kantar Media expands TV measurement in Romania

Kantar Media, a specialist in audience measurement, has signed an agreement with ARMA, the Romanian industry body for TV measurement, that will see the continued provision of broadcast TV ratings to the market. The new contract, which will run until the end of 2027, extends Kantar Media’s partnership with the Romanian TV industry, having run […]

October 5, 2023

Data: Good Morning Britain most tweeted TV of 2020

Data from Kantar Media has revealed the most tweeted about TV programme/series of 2020 overall was ITV’s Good Morning Britain (with 4,930,926 tweets) followed by Love Island (3,172,459), BBC Breakfast (1,812,446), Question Time (1,666,730) and live FA Cup football coverage (1,376,162). Love Island also topped the list of most tweeted about live broadcast shows, with […]

December 16, 2020