Advanced Television

linear TV

Thinkbox TV ad promotes TV advertising

Thinkbox, the marketing trade body for UK TV advertising, is back on TV with a new advertising campaign from creative agency Mother London, directed by Jonny & Will from Blinkink. ‘Happily Ever After’ will be on linear and on-demand TV in the UK from December 26th. Thinkbox’s new TV campaign – its seventh – tells […]

December 15, 2022By Colin Mann

Study: Families shifting away from linear TV

Ad-supported streaming specialist Future Today has revealed findings from a study examining viewing and advertising preferences of families who stream kids and family-focused programming. “More families have shifted away from traditional linear TV altogether,” advises Vikrant Mathur, Co-Founder, Future Today. “As that has occurred, it’s important to better understand how families are choosing to view […]

September 1, 2022

Innovid reports surge in measurement business

Innovid, the advertising platform for delivery, personalisation and measurement of converged TV across linear, Connected TV (CTV) and digital, has revealed that its measurement solutions accounted for 22 per cent of its $33.1 million (€33m) total Q2 revenue, highlighting the company’s commitment to meeting the current and future needs of advertisers in an increasingly converged […]

September 1, 2022

Omdia: Linear TV viewing down

Findings from research and advisory group Omdia indicate that nonlinear viewing continues to gain greater hegemony in the daily viewing habits of TV users across the US, Europe and Australia with online long form and social media video viewing growing beyond the previous year’s boom in viewing time. Omdia’s new Cross-Platform Television Viewing Time Report […]

August 1, 2022

Report: Still life left in linear TV

Disney closing most of its channels in Western Europe and Sony Pictures selling its UK and CEE operations are two examples illustrating the diversion of traditional TV players away from linear and towards other forms of distribution, including in particular the launch of direct-to-consumer OTT services. But Dataxis asks: is this the only way forward […]

June 15, 2022

Research: Platform choice impacts ad attention

Research into the role of attention across TV advertising from addressable TV provider Finecast shows that the platform on which an ad is served directly impacts the active attention viewers commit to it. The findings also show that: Attention paid to an ad on TV is more active and consistent across its duration than on […]

May 19, 2022

Study: Streamed TV continues to surge

The increased shift of audience attention from linear TV to streaming/CTV holds great potential for both advertisers and broadcasters, according to audience measurement platform AudienceProject. In a blog post following the publication of the company’s study, Insights 2022 – Linear TV and streaming, which looks at the current state of linear TV and streaming consumption […]

February 25, 2022By Colin Mann

Data: Record January ad-spend in US

January 2022 ad spend in the US surpassed January 2021 by $1.1 billion, growing +19 per cent year-over-year, hitting a new record high for the month. This is according to Standard Media Index (SMI) who captures actual invoicing data from all major holding companies and most major independents, representing 95 per cent of national brand […]

February 18, 2022

Nielsen plans more accurate metrics

Audience measurement, data and analytics specialist Nielsen is enhancing its national television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes. It says the enhancement to Nielsen Individual Commercial Metrics will help pave the way for true comparability across […]

November 22, 2021

SambaTV, Lucid linear TV ad measurement partnership

Samba TV, a global provider of omniscreen advertising and analytics, has partnered with Lucid, a programmatic research technology platform, to provide brands and agencies increased insight into advertising effectiveness across devices. Leveraging Samba TV’s identity resolution solutions and proprietary identifier, SambaID, Lucid customers can accurately assess their brand lift and ad performance with TV data […]

August 19, 2021