Ad-supported streaming specialist Future Today has revealed findings from a study examining viewing and advertising preferences of families who stream kids and family-focused programming. “More families have shifted away from traditional linear TV altogether,” advises Vikrant Mathur, Co-Founder, Future Today. “As that has occurred, it’s important to better understand how families are choosing to view […]
Innovid, the advertising platform for delivery, personalisation and measurement of converged TV across linear, Connected TV (CTV) and digital, has revealed that its measurement solutions accounted for 22 per cent of its $33.1 million (€33m) total Q2 revenue, highlighting the company’s commitment to meeting the current and future needs of advertisers in an increasingly converged […]
Findings from research and advisory group Omdia indicate that nonlinear viewing continues to gain greater hegemony in the daily viewing habits of TV users across the US, Europe and Australia with online long form and social media video viewing growing beyond the previous year’s boom in viewing time. Omdia’s new Cross-Platform Television Viewing Time Report […]
Disney closing most of its channels in Western Europe and Sony Pictures selling its UK and CEE operations are two examples illustrating the diversion of traditional TV players away from linear and towards other forms of distribution, including in particular the launch of direct-to-consumer OTT services. But Dataxis asks: is this the only way forward […]
Research into the role of attention across TV advertising from addressable TV provider Finecast shows that the platform on which an ad is served directly impacts the active attention viewers commit to it. The findings also show that: Attention paid to an ad on TV is more active and consistent across its duration than on […]
The increased shift of audience attention from linear TV to streaming/CTV holds great potential for both advertisers and broadcasters, according to audience measurement platform AudienceProject. In a blog post following the publication of the company’s study, Insights 2022 – Linear TV and streaming, which looks at the current state of linear TV and streaming consumption […]
January 2022 ad spend in the US surpassed January 2021 by $1.1 billion, growing +19 per cent year-over-year, hitting a new record high for the month. This is according to Standard Media Index (SMI) who captures actual invoicing data from all major holding companies and most major independents, representing 95 per cent of national brand […]
Audience measurement, data and analytics specialist Nielsen is enhancing its national television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes. It says the enhancement to Nielsen Individual Commercial Metrics will help pave the way for true comparability across […]
Samba TV, a global provider of omniscreen advertising and analytics, has partnered with Lucid, a programmatic research technology platform, to provide brands and agencies increased insight into advertising effectiveness across devices. Leveraging Samba TV’s identity resolution solutions and proprietary identifier, SambaID, Lucid customers can accurately assess their brand lift and ad performance with TV data […]
Linear TV audience activity has declined in the first three months of 2021 and advertising impressions have been eroded in the UK, the US, Australia and German according to data from smart TV devices from viewership data company Samba TV. The US and Australia saw the steepest decline among the four countries analysed, with minutes […]