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LV = Insurance Ashes Series

Research: Watching cricket increases productivity

Ahead of the first day of the 2023 LV = Insurance Ashes Series, Sky Sports claims it has proven that having the cricket on while working actually improves productivity. The research, undertaken by behavioural science experts with over 1,000 cricket fans across the UK, reveals that the disruption caused by switching from work to check […]

June 14, 2023