MediaMath, the independent advertising technology company for leading brands and agencies, has integrated its demand side platform (DSP) with IBM Watson Advertising Weather Targeting to offer increased digital advertising precision and effectiveness while addressing new privacy standards. IBM Watson Advertising Weather Targeting is now available within the MediaMath DSP to help brands turn the relationship between weather […]

MediaMath, an independent advertising technology company for leading brands and agencies, has redesigned, key elements of its omnichannel platform that combines a flexible identity foundation, complete supply chain accountability, and infinite customization of components with new and enhanced workflows for traders and supply managers. Chief Marketing and Financial Officers demand more control and flexibility, which […]

IRIS.TV, the video data platform today announced that MediaMath is the first DSP to utilize the IRIS_ID to unlock video-level contextual and brand-safe targeting on Connected TV (CTV) and online video (OLV) platforms. The IRIS_ID, a global unique identifier for each individual video across all screens, will, for the first time, enable contextual intelligence providers […]

MediaMath, the independent advertising technology company, has announced the global availability of its SOURCE digital media ecosystem –  an accountable, addressable and aligned digital media supply chain. Working with partners to align the interests of brands, agencies, publishers and technology providers, MediaMath says it has created a transparent digital media ecosystem built to navigate the […]

Disney+ Hotstar has collaborated with MediaMath, a Demand-Side Platform (DSP) that delivers accountable, and performant advertising technology for brands to buy addressable media. This association enables advertisers and agencies to measure reach and frequency on OTT programmatic inventory in a brand-safe environment. With this offering, brands can purchase premium inventory through Programmatic Guaranteed (PG) and […]

MediaMath, the independent advertising technology company for brands and agencies, has announced full support for Twitter Social Display Ads through its partnership with Spaceback, a global player in Social Display, building upon the MediaMath Spaceback partnership announced earlier this month. Twitter remains one of the most valuable channels for brands and influencers to reach consumers. […]

MediaMath, an independent advertising technology company for leading brands and agencies, has demonstrated the value of its SOURCE programmatic ecosystem by highlighting an enhanced partnership with PubMatic. This integration employs passing MediaMath DSP optimization data to PubMatic’s platform so more performant inventory can be directed back to the DSP yielding soaring results for all stakeholders. […]