A study from WARC, the experts in marketing effectiveness, forecasts that global advertising spend is on course to grow 4.4 per cent this year and a further 8.2 per cent in 2024, by when expenditure will have topped $1 trillion (€0.92tn) for the first time. The analysis combines data from WARC’s proprietary survey of media […]

Meta boss Mark Zuckerberg says has admitted that Threads has lost more than half its users. The Twitter rival surged to more than 100 million users within days of its launch earlier this month. But Zuckerberg has acknowledged those numbers have fallen away. “If you have more than 100 million people sign up, ideally it […]

Threads, the new social media platform from Meta, is now available to download in over 100 countries including the UK, but not yet in the EU due to regulatory concerns. Ten million users signed up for the Threads app in its first seven hours of release, according to Mark Zuckerberg, the company’s chief, who revealed […]

Meta, owner of Facebook, has announced it will its new app to rival Twitter on July 6th. The new social media app, called Threads, is already available for pre-order on the Apple App Store, and will be linked to Instagram. Meta describes Threads as a “text based conversation app […] where communities come together to […]

Meta has launched Meta Quest+, a virtual-reality (VR) subscription gaming service. For $7.99 (€7.31) per month, or $59.99 annually, users will gain access to two hand-picked VR titles every month. Users who sign up now through July 31st will get the first month for $1. “With a combination of VR’s biggest hits, hidden gems, and […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has rolled out ad measurement tools for Meta’s Facebook and Instagram Reels videos. Expanding a partnership that began in 2016, IAS will now provide viewability and invalid traffic measurement for Meta’s growing Reels video feed inventory so that advertisers can be assured that their ads […]

The online video advertising market in the Middle East and North Africa (MENA) region will more than double to reach $2.3 billion (€2.1bn) in 2027 according to the latest research from analyst firm Omdia. “MENA is generating worldwide interest in the online advertising market thanks to the immense growth potential linked to the UAE and […]

Meta, owner of Facebook, WhatsApp and Instagram, has been fined €1.2 billion for mishandling people’s data when transferring it between Europe and the US. The fine, issued by Ireland’s Data Protection Commission (DPC), it is the largest ever imposed under the EU’s General Data Protection Regulation privacy law. Meta immediately responded to the ruling saying […]

Peacock is now available on Meta Quest 2 and Meta Quest Pro in the US and certain US territories, marking the first time the streaming service is available on a virtual reality (VR) headset. Users can sign up to watch thousands of movies, TV shows, MLB, WWE, Premier League and NFL games, and other sports […]

Non-traditional categories of digital gaming, online video, messaging apps, smart home and digital music are showing faster growth, with projected five-year CAGRs of 5 per cent – 21 per cent according to research from Omdia. Although of smaller value than established telco services such as mobile data, pay-TV and broadband, these fast-growing markets are forecast […]