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DoubleVerify bolsters Media Authentication on Meta

January 17, 2024

DoubleVerify, the software platform for digital media measurement, data and analytics, has announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, user-generated media environments.

“The expansion of DV’s industry-leading, AI-powered classification technology to Facebook and Instagram Feeds and Reels underscores our commitment to helping brands ensure safe and suitable ad environments across all channels,” said Mark Zagorski, CEO, DoubleVerify. “The protection of brand reputation online is an important factor in maximising campaign performance for the global brands we serve.”

By bringing DV’s brand safety and suitability solution to Facebook and Instagram Feeds and Reels, DV now provides  measurement for media buys on Meta across multiple devices, placements and formats. DV’s AI-powered classification technology is based on robust content policies and trained on vast data signals, to ensure a balance between protection and scale.

“DoubleVerify’s expansion of brand safety and suitability solutions across Facebook and Instagram is an important step forward in our ongoing efforts to foster digital transparency and trust within our advertising environments,” said Samantha Stetson, Vice President of Client Council and Industry Trades at Meta. “Responsible marketing is a key priority at Meta – and we are delighted to expand our partnerships with this important solution.”

Advertisers have access to measurement data and insights through DV Pinnacle, the company’s unified service and analytics reporting platform, to monitor and optimise the performance of their Meta ads campaigns.

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