TAG: Record certifications for 2024
March 5, 2024
TAG (Trustworthy Accountability Group), the global certification programme to strengthen safety and transparency in digital advertising, has awarded a record 321 TAG certifications to companies for setting industry best practices around fraud, brand safety, malware and transparency. In addition, a record 32 companies reached TAG Platinum status by achieving three or more seals in 2024, a 33 per cent increase over the 23 companies that did so last year.
“Success in tackling endemic industry challenges requires a combination of commitment and innovation,” said Mike Zaneis, CEO of TAG. “This year’s certifications demonstrate the shared commitment of hundreds of companies to maintaining and building on the gains we have achieved, while also leading our expansion into vital new areas like transparency. By continuing to follow TAG’s time-tested collaborative model to raise standards, TAG’s member companies are creating a safer and more transparent supply chain.”
Overall, 218 TAG certified companies earned a total of 321 seals across TAG’s Certified Against Fraud, Certified Against Malware, Brand Safety Certified, and Certified for Transparency Programmes in 2024. A record 69 per cent of this year’s seals were earned through independent validation in which the company’s certification was confirmed through a third-party audit.
Among the companies that obtained TAG Seals for 2024 are:
A+E Networks
A360 Media
ABC
Activision Blizzard Media
Adform
Adloox
AdTheorent
AdView
Amazon Advertising
Amazon Services
amnet
Aniview
Annalect
Anura Solutions
Appier
Audacy
Audience Store
Auto Trader
Bauer Media
BBTV
BeachFront Media
Bell Media
Bidstack
Blavity
Blis Media
Boltive
BounceX (Wunderkind)
Cadent
Captify
carat
CBC d/b/a CBC Radio-Canada
CMI Media Group
Conde Nast
Connatix
Core
Corus Entertainment
CPMStar
Crimtan
Criteo
Dailymotion Advertising
Dealer.com
Decoded Advertising
Dentsu Aegis Network
Digital Turbine
DirecTV
DoubleVerify
Encore Digital Media
Enthusiast Gaming
Entravision Communications
E-Planning.Net
Epsilon/Conversant
ESPN.com
Essence Communications
Essence Global
Evening Standard
ExMarketPlace FZ
Exponential Interactive d/b/a VDX.tv
Fandom
Fifty Technology
Financial Times
Finecast
Fox Corporation
Frameplay
FreeForm
FreeWheel
GeoEdge
Global
Google
GroundTruth
GroupM
Guardian
GumGum
Havas Media
Haymarket
hellomagazine
Her Campus Media
Horizon Media
Hulu
HUMAN
Iion
Illuma
Immediate Media
ImpreMedia
INCA
Index Exchange
Infolinks
Initiative
InMobi
Insider
Integral Ad Science
iONE Digital
IPG Mediabrands
IPONWEB Holding d/b/a BidSwitch
ITN Digital
JD.com
John Ayling & Associates
Jun Group
Kelly Scott Madison
Kinesso
King.com
KNOREX
Kroger
Leaf Group
LiveScore
LoopMe
m/SIX
MadHive
MAGNA GLOBAL
Magnite
Mail Metro Media
Mantis
Marvel
Match Media Group
Matterkind
Media.net
MediaCom
MediaCom North
Mediavine
Merkle
Meta
MGID
Miaozhen Systems
Mindshare
MiQ
MobileFuse
Mobsta
Moloco
MRC Media/Valence Media Group
Nano Interactive
National Geographic
Nativo
NBCUniversal
Neo Media World
News Corp UK & Ireland Limited
Newsweek Publishing
OctaveAudio
Octillion Media
ogury
Omnicom Media Group
Omnicom Media Group Ireland
OpenX
Opera Ads DSP
Oracle Advertising
Orangeclickmedia
Outbrain
Penske Media Corporation
Pinterest
Pixalate
Playwire
POKKT
Precise TV
Premion
primis
ProData Media Group
Protected Media
Publicis Groupe/MMS USA Holdings
PubMatic
Quantcast
Rainbow Media Holdings
Raptive (CMI Marketing)
Reach
Reprise Digital
Revry
Rezonence
Roku DX Holdings
RTB House
RTBAsia
Samsung Ads
Scoota
Sharethrough
SHE MEDIA
Sky
Spectrum Reach
Sovrn
Spotify
Stagwell Global ‘MDC -Assembly’
SXM Media
Taboola
Teads
Tegna
Telegraph Media Group Limited
The 7Stars
The E.W. Scripps Company
The Irish Times
The Media Trust (TMT)
The Trade Desk
The Walt Disney Company
The Weather Company, an IBM Business
TikTok
Tremor Video
TripAdvisor
TripleLift
Twitch
Undertone
Universal McCann Worldwide
Unruly
Venatus
Vericast
Vevo
Viant
vidazoo
VRTCAL Markets
Walk in Media
Walmart
Warner Media
Wavemaker Global
WHITE BULLET LIMITED
Xandr
Xaxis
Yahoo
“TAG Platinum Status is our highest recognition for companies that have adopted rigorous standards to protect their partners and the industry across at least three of TAG’s program areas,” added Todd Miller, VP Policy and Compliance at TAG. “The record number of companies achieving Platinum Status this year shows how TAG members are increasingly appreciating the importance of TAG’s interlocking programmes to protect their partners and customers from the broad range of supply chain threats they face.”