Nielsen, the specialist in audience measurement, data and analytics, has released data demonstrating how the Hispanic population is influencing the US sports landscape. In the report Fanáticos: Nielsenʼs playbook on Hispanic audiences, sports and media engagement, Nielsen spotlights how Latinos are driving higher engagement than ever before to sporting events, and bringing along all US […]
Key US women’s sports have huge upside potential in rights value based on fan engagement relative to men’s sport when pegged to current rights value, according to research from Ampere Analysis. Ampere has calculated the difference in media rights deals for women’s and men’s US sports competitions based on value per engaged fans per game […]
Willow by Cricbuzz, offering more live, streaming and on-demand cricket than any other sports service, have announced a strategic partnership with ROOT SPORTS, the television home of the Seattle Mariners, Portland Trail Blazers, Seattle Seahawks, Seattle Seawolves, and Gonzaga Bulldogs. Under this agreement, ROOT SPORTS will broadcast Major League Cricket (MLC) matches live, delivering high-octane […]
Videocites, specialists in next-generation AI-based social media measurement, has announced a renewed and expanded relationship with the Los Angeles Football Club (LAFC). Working with Videocites, LAFC saw over 1 billion net new impressions tracked in 2023 thanks to Videocites’ ability to capture data from user generated content (UGC) and additional social platforms. LAFC was able […]
Apple TV+ and Major League Soccer (MLS) have announced an all-access docuseries exploring the unpredictable world of football in North America, produced in partnership with filmmakers Box to Box Films (Apple’s Make or Break, Formula 1: Drive to Survive). The new eight-part, panoramic documentary event, currently in production, offers both fans and new audiences a […]
As 2023 draws to a close, Brad Altfest, Managing Director of Media and Entertainment at Agora, provider of real-time engagement solutions, has shared his industry predictions for the coming year. Below Altfest shares his thoughts on what’s next for streaming: The growing importance of Ultra Low Latency (ULL) streaming in sports for the purposes of […]
Apple has rolled out a redesigned Apple TV app. The simplified interface’s new sidebar allows users to quickly navigate the app, providing access to Apple TV+, Store (where users can buy and rent movies), and shortcuts to channels and apps viewersmay already have, such as Disney+, Paramount+ and Max. “The redesigned Apple TV app makes […]
Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced Relo Census, a sports sponsorship valuation data set and methodology offering broadcast and social media sponsor valuation for all assets and brands of all games in the NFL, MLB, NBA, NHL and MLS to start. Relo Census says it removes […]
Max and Warner Bros Discovery Sports have announced a Bleacher Report (B/R) Sports Add-On tier coming to Max starting October 5th. The Bleacher Report Sports Add-On package will deliver a full slate of premium live sports, including MLB, NHL, NBA, NCAA Men’s March Madness, and US Soccer events, The Match, Emmy Award-winning studio shows such […]
Research from Ampere Analysis highlights the growing popularity of football in America, with nearly 20 per cent of US sports fans now claiming it is their favourite sport. Today, football (or ‘soccer’ in the US) is the fourth most popular American sport, a figure that has grown rapidly from the last quarter of 2021. The […]