Integral Ad Science (IAS), a media measurement and optimisation platform, has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment. IAS continues to add to its mix of MRC accredited products for CTV, as last year it received the industry’s first accreditation for CTV video […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has earned accreditation by the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s Ads Data Hub for Measurement Partners (ADH-MP). “Our latest accreditation from the MRC for third-party calculation […]

iSpot, the TV measurement company, has earned its first Media Rating Council (MRC) accreditation for the ability to accurately identify, verify and track national TV ad occurrences across 178 linear and broadcast networks. iSpot first introduced its real-time system for TV ad cataloguing in 2012, and has provided complete ad-level transparency to brands, agencies and […]