Newly-released field testing carried out by Sony Electronics has demonstrated the real-world advantages of next-generation TV broadcasting now being rolled out across the USA. The ATSC 3.0 or NEXTGEN TV standard allows a TV station to custom tailor its broadcast to reach simultaneously different types of viewers on a variety of devices – including those […]
The Pearl TV group of US broadcast companies has welcomed the decision by the Federal Communications Commission to give broadcasters more flexibility when using a Distributed Television System (DTS) for NEXTGEN TV broadcasts using hybrid broadcast and broadband standard ATSC 3.0. Public and commercial broadcasters had sought the refinement of Commission rules, in order to […]
On the heels of the initial rollout of NEXTGEN TV broadcasting that has now reached more than 20 cities and 80 TV stations, America’s broadcasters are now planning a push this year that will initiate next-generation ATSC 3.0 service in nearly 20 more cities by the end of the summer, according tto Pearl TV, a […]
Broadcasters supporting the Phoenix, Arizona Model Market project for NEXTGEN TV along with broadcaster group Pearl TV have begun initial testing of NEXTGEN TV over limited cable infrastructure, through a cooperative effort with Comcast. NEXTGEN TV is utilising ATSC 3.0, the technology now being deployed across the US that is designed to merge over-the-air with […]
Florida viewers in the nation’s 12th largest TV market will get a taste of the future as local TV stations band together to launch ATSC 3.0 digital television standard NEXTGEN TV along the gulf coast. “Watching in NEXTGEN TV allows a viewer to be immersed in stunning video with brilliant colour, sharper images and deeper […]
With a planned multimillion dollar on-air and online awareness campaign scheduled for over the holidays and into early January 2021, US broadcast group Pearl TV and its Phoenix Model Market Partners are coordinating a multimarket consumer awareness campaign with local broadcasters who are now transmitting in digital television standard ATSC 3.0 – the so-called NEXTGEN […]
Three of Pittsburgh’s leading local network-affiliated television stations – WPGH (FOX), WTAE (ABC) and WPNT (MyNet) – have become among the first in the United States to begin broadcasting with NextGen TV digital broadcast technology based on the ATSC 3.0 standard. The Pittsburgh launch follows a decade of development of the new technology and a […]