Advanced Television

NextGen TV

NEXTGEN TV rollout reaches Kansas City

Kansas City’s leading television stations have begun broadcasting in digital broadcast technology NEXTGEN TV, powered by the ATSC 3.0 standard. The launch in Kansas City follows a decade of development and months of planning and preparation by the local stations. KMCI-TV, owned by The E.W. Scripps Company, and KSMO-TV, owned by the Meredith Corporation, have […]

August 25, 2021By Colin Mann

NEXTGEN TV roll-out reaches Atlanta

Residents in the US city of Atlanta are to benefit from enhanced broadcast video as five television stations band together to launch NEXTGEN TV, using the digital television standard ATSC 3.0. Atlanta – the seventh-ranked media market in the US – will now get the most out of live news, events, and sports programming, as […]

August 24, 2021By Colin Mann

Forecast: US tech industry revenue to hit $487bn in 2021

Retail sales revenue for the tech industry in the US will reach a record-breaking $487 billion (€413bn) in 2021 – a 7.5 per cent jump year-over-year – powered by consumer demand for tech related to work, school and lifestyle, according to a report by the Consumer Technology Association (CTA). “The pandemic strengthened consumers’ relationship with […]

July 20, 2021

NEXTGEN TV roll-out reaches Sacramento

Residents in the US’s Central Valley are to benefit from enhanced broadcast video as six Sacramento television stations band together to launch NEXTGEN TV, using the digital television standard ATSC 3.0. “We’re proud to partner with our fellow broadcasters to prepare the Sacramento market for the next generation of TV viewing. With NEXTGEN TV, viewers […]

July 9, 2021By Colin Mann

NEXTGEN TV rollout continues in Charlotte

Television viewers in Charlotte, NC, are to benefit from enhanced broadcast video as five local TV stations band together to launch NEXTGEN TV, using the digital television standard ATSC 3.0. “Watching in NEXTGEN TV immerses the viewer in stunning video with brilliant colour, sharper images, and deeper contrast, making them feel like they’re part of […]

July 8, 2021By Colin Mann

NEXTGEN TV roll-out gathers pace

An expanded number of central Florida viewers will get a taste of the future as eight Orlando TV stations band together to launch NEXTGEN TV. Delivering more expansive audio and video options, as well as other new capabilities, NEXTGEN TV enables TV stations to better personalise their broadcasts with information and interactive features, making the […]

July 2, 2021By Colin Mann

NEXTGEN TV project for Washington, D.C.

An expansive collaborative effort is now underway to launch NEXTGEN TV service in the US capital, with the academic resources and technical prowess of Howard University’s WHUT serving as the host station for ATSC 3.0 broadcasts for five local affiliate stations of national broadcast networks. Following extensive engineering and operational planning and installation of a […]

June 17, 2021By Colin Mann

SFN field test success for NEXTGEN TV

The Single Frequency Network (SFN) capability of next-generation television can help TV broadcasters greatly enhance robust reception of broadcast TV signals, according to a report on the latest field trials of SFN technology recently completed as part of Phoenix Model Market testing. “Since last summer, we’ve been testing out various configurations with another NEXTGEN TV […]

June 16, 2021By Colin Mann

Eurofins develops NEXTGEN TV Test Suite

Eurofins Digital Testing, a global player in conformance testing of broadcast standards, has announced the development of updated test suites for the Consumer Technology Association’s (CTA) NEXTGEN TV Logo programme, which will be applicable to 2022 model receivers and released by the end of the second quarter of 2021. The NEXTGEN TV Logo is the […]

April 14, 2021

Research: Ads raising NEXTGEN TV awareness

New NEXTGEN TV advertising, with a debut introduction in late 2020 on local television stations in the US, is resonating strongly with consumers, according to research from consultancy firm Magid. The marketing campaign promoting the digital television standard ATSC 3.0 – the so-called NEXTGEN TV – began in November 2020 and ran through the holiday […]

April 7, 2021By Colin Mann