Advanced Television

NextGen TV

Field test success for NEXTGEN TV

Newly-released field testing carried out by Sony Electronics has demonstrated the real-world advantages of next-generation TV broadcasting now being rolled out across the USA. The ATSC 3.0 or NEXTGEN TV standard allows a TV station to custom tailor its broadcast to reach simultaneously different types of viewers on a variety of devices – including those […]

February 12, 2021By Colin Mann

NEXTGEN TV broadcasters welcome FCC roll-out boost

The Pearl TV group of US broadcast companies has welcomed the decision by the Federal Communications Commission to give broadcasters more flexibility when using a Distributed Television System (DTS) for NEXTGEN TV broadcasts using hybrid broadcast and broadband standard ATSC 3.0. Public and commercial broadcasters had sought the refinement of Commission rules, in order to […]

January 20, 2021

NextGen TV set for 2021 boost

On the heels of the initial rollout of NEXTGEN TV broadcasting that has now reached more than 20 cities and 80 TV stations, America’s broadcasters are now planning a push this year that will initiate next-generation ATSC 3.0 service in nearly 20 more cities by the end of the summer, according tto Pearl TV, a […]

January 8, 2021

ATSC 3.0 set for cable TV test

Broadcasters supporting the Phoenix, Arizona Model Market project for NEXTGEN TV along with broadcaster group Pearl TV have begun initial testing of NEXTGEN TV over limited cable infrastructure, through a cooperative effort with Comcast. NEXTGEN TV is utilising ATSC 3.0, the technology now being deployed across the US  that is designed to merge over-the-air with […]

December 16, 2020

Florida broadcasters launching NEXTGEN TV

Florida viewers in the nation’s 12th largest TV market will get a taste of the future as local TV stations band together to launch ATSC 3.0 digital television standard NEXTGEN TV along the gulf coast. “Watching in NEXTGEN TV allows a viewer to be immersed in stunning video with brilliant colour, sharper images and deeper […]

December 2, 2020By Colin Mann

Consumer awareness campaign from NEXTGEN TV

With a planned multimillion dollar on-air and online awareness campaign scheduled for over the holidays and into early January 2021, US broadcast group Pearl TV and its Phoenix Model Market Partners are coordinating a multimarket consumer awareness campaign with local broadcasters who are now transmitting in digital television standard ATSC 3.0 – the so-called NEXTGEN […]

November 17, 2020By Colin Mann

Pittsburgh launch for NextGen TV

Three of Pittsburgh’s leading local network-affiliated television stations – WPGH (FOX), WTAE (ABC) and WPNT (MyNet) – have become among the first in the United States to begin broadcasting with NextGen TV digital broadcast technology based on the ATSC 3.0 standard. The Pittsburgh launch follows a decade of development of the new technology and a […]

June 17, 2020By Colin Mann