Nexxen, an advertising technology platform with expertise in data and advanced TV, has announced a strategic data partnership with The Trade Desk. Providing The Trade Desk’s advertisers access to automatic content recognition (ACR) data segments – available exclusively from Nexxen – this integration offers clients advanced cross-channel and cross-device targeting capabilities, for more efficient media […]

Nexxen, a unified advertising technology platform with expertise in video and Connected TV (CTV), has announced a partnership with Vevo, the music video network. By partnering with Nexxen’s supply-side platform, Nexxen SSP, Vevo is growing its programmatic footprint, granting a wider variety of advertisers access to its inventory, particularly across CTV. Vevo’s library of 900,000+ […]

Repeated ad exposures might not be a new phenomenon, but it doesn’t make the experience any less annoying for viewers, 87 per cent of whom agree that they see too many of the same ads, according to research by media investment and intelligence company MAGNA’s Media Trials unit in partnership with Nexxen, a unified advertising […]