System1, the creative effectiveness platform, surveyed more than 10,000 Americans on this year’s Super Bowl ads, and Michelob, Reese’s and Hellmann’s emerged as the public’s favourites. System1’s Test Your Ad platform tests consumers’ emotional responses throughout an ad, assigning creative a score of 1.0 to 5.9 Stars based on long-term brand-building potential. Ads that make […]

ESPN, a subsidiary of The Walt Disney Company, Fox and Warner Bros Discovery have agreed principal terms to form a new Joint Venture (JV) to build a platform to house a streaming sports service in the US. The platform will bring together the companies’ portfolios of sports networks, certain direct-to-consumer (DTC) sports services and sports […]

At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation. Live sports rights are splintering between broadcast, OTT and mobile apps, while social platforms are rising in importance for fans. Sports media in the era of fragmentation, WARC Media’s latest Global Advertising Trends report, examines sport’s new media landscape, […]

Ahead of Super Bowl LVIII on February 11th, DAZN, the sports streaming service and global home of NFL Game Pass (excluding US and China), has heralded Super Bowl LVIII “as the most internationally accessible of all time”. Existing fans, and those new to the sport, can sign up for the entire Super Bowl LVIII event […]

Champions League football and NFL games caused the biggest spikes in web traffic in Europe and the US in 2023, according to a 12-month network traffic analysis from Internet Exchange operator, DE-CIX. In addition, global traffic across DE-CIX platforms has increased by 23 per cent vs 2022, with 59 exabytes of data flowing across its […]

Minute Media, the technology and sports content company, has acquired STN Video, the North American specialist sports content distribution, who holds partnerships with every major league in the US alongside an online video platform. Minute Media says the acquisition of STN  – reportedly valued at $150 million (€137.4m) – will bring additional technology capabilities, distribution […]

The global sports landscape will continue to be an attractive market for many years, with 61 per cent of sports executives expecting accelerated growth in private investment over the next 5-7 years, according to Altman Solon’s Global Sports Survey. The survey of more than 150 global sports executives and 2,500 sports fans in the UK, […]

ESPN’s NFL Divisional Playoff presentation was a record-setting showdown for the US sports network, marking consecutive years in which the final game of the season was its most-watched NFL game ever, playoffs or regular season, dating back to 1987 when ESPN acquired NFL rights. With a US audience of 31.8 million – based on Nielsen […]

iSpot’s 2023 In Review: TV Transparency Report highlights some of the big TV takeaways in the US from the past year. Highlights include: Tons of brands are on TV : 35,200+ unique brands detected airing on linear, local and streaming that are making a lot of (647,000) creatives to reach audiences. That makes a lot of […]

ESPN’s Monday Night Football (MNF) delivered its most-watched season in 23 years. MNF reached 124 million fans across the US, lifted its audience in every key demo by double-digits, and aired four games whose viewership surpassed all previous MNF games dating back to the 2000 NFL season (395+ games). The 2023 Monday Night Football season […]