International Olympic Committee (IOC) Members meeting at the 142nd IOC Session in Paris have received an update on the IOC’s digital engagement and marketing initiatives, including the record-breaking levels of Olympic digital engagement on the Road to Paris 2024. “The main objective of the IOC Digital Strategy is to promote athletes and sports, by growing […]
With the Olympic Games Paris 2024 fast approaching, Canadian state broadcaster CBC is ensuring Canadians have everything they need to cheer on Team Canada whenever and however they choose. Leading up to and throughout the Games, exciting new content will be released daily across CBC’s multiple platforms, including TV, web, mobile apps and social media, […]
Audiences will be immersed in the Olympic Games like never before this summer as a new collaboration between Warner Bros Discovery (WBD) and YouTube is set to bring Paris 2024 to a diverse set of fans, further expanding the reach of Eurosport’s live coverage. The new content partnership will base a group of YouTube creators […]
August 4th – An Olympic Odyssey, a 60-minute documentary produced by the in-house team at Warner Bros Discovery, premieres on July 3rd on Max, discovery+ and Eurosport, utilising an extensive archive to highlight a day that holds huge importance and significance. Featuring exclusive interviews with Stuart Owen Rankin (grandson of Jesse Owens); Sky Brown (Tokyo 2020 Olympic bronze medallist); Marie-José […]
As Europe gears up for major sporting events such as UEFA Euro 2024, the Tour de France, and the Olympic Games in Paris, the European Union faces concerning trends in illegal sports streaming and counterfeit sporting goods. According to European Union Intellectual Property Office (EUIPO) data, millions of EU citizens access or stream sports content […]
One in four American subscribers (29 per cent) will sign up to a new streaming service to watch the Olympic Games this July. For those who already pay for at least one ‘SportsVoD’ streaming platform, this figure jumps to a massive 66 per cent. That’s according to the latest research from subscription Super Bundling provider […]
HBO Max, the streaming service from Warner Bros Discovery, is now available to all customers of the Movistar’s Ficción Total package, at no extra cost. Customers can enjoy HBO Max via direct access through the main Movistar Plus+ navigation and the on-demand service. HBO Max offers a selection of series, movies and special programmes from […]
Fight fans can follow the GB Open in the new Boxing World Cup live from Sheffield, featuring British boxing stars such as light-middleweight Garan Croft, light-flyweight Savannah Stubley, and flyweight Kiaran MacDonald, via BBC iPlayer and the BBC Sport website. Ahead of the Olympic Games in Paris this year, the GB Open in the Boxing […]
French TV and Connected TV ad revenues could rise by 5 per cent in 2024 to €3.8 billion according to the AVOD Market Report from Médiamétrie and NPA Conseil. According to the forecast, CTV will benefit as more FTTH homes are passed next year – 64 per cent of French households are already fibre subscribers […]
In the week of her 40th anniversary working at the BBC, the first female Director of BBC Sport, Barbara Slater, has announced that she will be retiring from the BBC in spring 2024. Slater has transformed BBC Sport during her 14 years in the role. She has changed attitudes and increased the profile and interest […]