French TV and Connected TV ad revenues could rise by 5 per cent in 2024 to €3.8 billion according to the AVOD Market Report from Médiamétrie and NPA Conseil.

According to the forecast, CTV will benefit as more FTTH homes are passed next year – 64 per cent of French households are already fibre subscribers – and the rising ownership of smart TV and OTT equipment. Large sporting events will also pull in significant audiences for advertisers with UEFA Euro 2024 and the Paris Olympic Games both taking place in the summer.

On the digital front, TF1 is set to launch its new streaming platform TF1+, whilst the arrival of Max in the country has also been announced. The report also points out the progressive rise of AVoD and FAST TV services.

In 2022, TV and CTV revenues reached €3.5 billion. They will close at €3.6 billion in 2023.