All-electric single-seater racing series Formula E has agreed two new media partnerships that will bring coverage of the 2020/21 ABB FIA Formula E World Championship to viewers in Latin America and the Indian subcontinent. In Latin America, very race and qualifying session will be live across Claro Sport, Claro Video and marcaclaro.com, with three highlights […]
ENENSYS Technologies, a provider of media delivery solutions, is working with Evoca, a Next Generation television service, to monitor its pay-TV service utilizing ENENSYS TestTree’s StreamProbe and EdgeProbe products. Evoca harnesses the power of ATSC 3.0 – America’s newest broadcast TV standard – to provide subscribers unmatched audio and video clarity and a variety of […]
Digital motorsport and automotive publisher Motorsport Network’s OTT service Motorsport.tv has partnered with cloud video platform Grabyo to produce the world’s first live digital motorsports news channel, Motorsport.tv Live providing accessible coverage of motor sport and breaking news across the globe. Announced in March 2021, the channel delivers breaking news as it happens from around […]
Bollywood star Shreyas Talpade has launched his own OTT platform, Nine Rãsã, offering theatre and performing arts content. As the pandemic continues to affect the theatre and arts industry, Talpade has launched the platform to enable the show to go on, and provide theatre fans with an online viewing experience. Commenting on the launch, Talpade […]
Suggesting that the partnerships will allow advertisers and agencies to attribute more accurately TV ad spend and monitor campaign performance more efficiently video advertising software specialist FreeWheel has confirmed its commitment to work with three attribution partners – TV advertising platform Adalyser, market research provider Happydemics, and cross-platform TV ad measurement specialist TVSquared. Freewheel says […]
Music video network Vevo has integrated with Comcast advertising unit FreeWheel’s Strata platform. Vevo’s integration will enable Strata’s local spot buyers access to Vevo inventory for local markets. As the composition of the traditional TV audience changes, media agencies are looking for creative ways to augment their linear TV buys to reach consumers across new […]
In this new edition of Euromedia we asked if pay-TV was on its deathbed. A trifle morbid perhaps, especially in a pandemic, but it seemed important. Certainly, pay-TV in some markets – the Americas in particular – is in decline, and the absence of some live sports events has not helped. Broadly speaking, contributors think […]
Content protection services provider Friend MTS has launched 4th Generation ASiD, an enhanced and extended set of subscriber-level watermarking solutions designed to address a wide range of content protection scenarios to secure high-value content and revenue across all types of broadcast and OTT devices, clients and apps. With an increasing need for content owners, broadcasters […]
OTT TV episodes and movies revenues for 22 countries in the Asia Pacific region will reach $54 billion (€45.3bn) in 2026, up by 90 per cent from the $29 billion recorded in 2020, according to the Asia Pacific OTT TV and Video Forecasts report from analyst firm Digital TV Research. China will increase by $8.4 […]
SVoD viewership on Samsung TVs grew by 35 per cent in 2020, according to the findings of a report, Decoding the on-demand TV landscape, from Samsung Ads Europe, the media and advertising division of Samsung Electronics. AVoD viewing time grew by 74 per cent – emerging as a key trend for advertisers to watch. The […]