Video technology provider Synamedia has unveiled Synamedia Go, a modular suite of data-driven SaaS services which it says provide a frictionless way for pay-TV operators and OTT/D2C streaming providers rapidly to augment and create value from their technology platforms. Based on a flexible, ‘add and go’ architecture, each service is designed to achieve a significant […]
French OTT channel distribution platform Molotov says it has passed the 100,000 subscribers mark in two African countries. Having launched December 2020 in Ivory Coast and January 2021 in Senegal, Molotov is in parallel strengthening its local partnerships with new content. Following its introduction in Senegal, the service has enriched its offering with public channels […]
Research from advanced TV platform company Cadent reveals that connected TV (CTV), addressable, and advanced advertising are poised to play a major role in the next wave of growth in the TV advertising ecosystem, with 72 per cent of respondents saying in two to five years, CTV and other data-driven TV methods of advertising will […]
Real-time video data platform Datazoom has released three new Looker Blocks for Engineering, Content, and Product Performance. Datazoom customers who are also Looker subscribers can now use one or more pre-built, out-of-the-box dashboards in Looker easily to gain a detailed understanding of audience growth and engagement, advertising, content performance, Quality of Experience (QoE), and other […]
Smart, the independent ad tech platform, and White Ops, a global player in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart’s advertising platform, White Ops’ Advertising Integrity enables pre-bid protection of Smart’s inventory and ensures publishers’ and buyers’ safety from malicious […]
Enterprise software platform MadHive is launching an Audience Forecaster tool to address industry-wide problems such as frequency control and transparency for OTT, CTV. The feature set integrates into MadHive’s full stack offering that currently powers local reach extensions efforts for broadcast networks such as FOX, Scripps and TEGNA. “The concept of delivery guarantees is a […]
Music video network Vevo has selected iSpot as an always-on TV ad measurement and attribution solution. Utilising iSpot’s tools, Vevo can distinguish connected TV (CTV) audiences from those viewing on other platforms to authenticate a campaign’s incremental reach. Furthermore, iSpot’s impressions will also take into account audiences watching together for a more accurate reflection of […]
North American OTT TV episode and movie revenues will reach $94 billion (€78bn) in 2026, nearly twice as much as the $49 billion in 2020, according to the North America OTT TV & Video Forecasts report from analyst firm Digital TV Research. The US – the world’s most mature market – will increase by
Sportradar and the Korea Professional Football League will launch a new OTT platform for the international market ahead of the 2021 season, which kicks off on February 27th. The new development, K LEAGUE TV, will have content in both English and Korean, a first for the K League, and will have all matches from the […]
Robi Axiata is the second largest Mobile Network operator in Bangladesh. With a population of 161 million people, Bangladesh houses as many people as roughly 1/4 of the European population. Robi Axiata has almost 50 million subscriptions, which is more than the population of Spain. It is an understatement when we say this is a […]