Edgio, the content delivery network service, has announced a partnership with Vermantia, a provider of omni-channel content solutions for gaming, and betting operators worldwide. The collaboration will support Vermantia’s custom-built, end-to-end streaming solutions for live racing, sports events, virtual sports and number games. As part of the partnership, Vermantia will utilise Edgio’s Uplynk solution in […]
Two in three advertisers using CTV/OTT will increase spending, with an average increase of 23 per cent, according to the 2023 CTV/OTT Advertiser Survey from market intelligence specialist Advertiser Perceptions and CTV/OTT advertising solution Premion. The survey reveals that investment and optimism for CTV/OTT advertising remain high — and increasing expenditure is being driven by […]
The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing services). While phase 1, completed in 2022, looked at consumer usage and attitudes towards advertising in both environments, phase 2 gauged consumer attention and recall […]
Ateme, a specialist in video compression, delivery, and streaming solutions, has announced that its OTT solutions have been selected to power the OTT headend of IndiHome TV — part of Telkom Indonesia’s nationwide fixed broadband service delivering internet, telephone, and video entertainment — to enable them to expand their headend and add extra channels. Opening […]
Joymo and the British Basketball Federation have unveiled a partnership for the sport in England, Scotland and Wales, underpinned by the launch of GB Basketball TV – a new direct-to-fan digital service. The Joymo-powered OTT digital content hub becomes the home of GB Basketball content and is set to feature live match streams, highlights, short […]
Real Madrid is launching RM Play, a new OTT platform offering all of the Spanish football club’s video content on demand, organised by section. RM Play can be accessed on mobile devices, tablets and Smart TVs (Apple TV, Android TV and Amazon Fire TV). More than 700 hours of content is available at launch and […]
To gauge the risk for advertisers from the ongoing writers’ strike, advertising intelligence and sales enablement platform MediaRadar analysed a data sample of ad spend from categories most vulnerable to production stoppages. Key findings include: Categories most vulnerable to writers’ strike saw over $633 million ad spend combined last quarter Advertisers spent $633.2 million (€592.4m) […]
Stream with ease with a cost-effective, all-in-one tool for video streaming. Each week, users globally watch about 17 hours of video content (Wyzowl, 2023). Imagine spending two working days watching videos. With such high demand for video, brands are looking for ways to leverage the potential of streaming on their websites or apps. However, transcoding […]
Globecast has announced the appointment of Jean-Christophe Perier as Chief Marketing Officer, effective immediately. In his new role, Perier leads both marketing communications and product marketing for Globecast and is responsible for steering the marketing and external communications strategy worldwide. Perier brings extensive experience across broadcast, cloud, IPTV and OTT services, having worked with clients […]
Sky is preparing for a significant round of job cuts across the UK as part of a strategic shift from DTH distribution to OTT. Sky has already informed many of the staff who will be affected by the restructuring plans, according to the FT, who reports that the exact number of job losses will depend […]