Channel 4, in partnership with the Royal National Institute of Blind People (RNIB), has teamed up with Airbnb, BT Broadband, Experian, P&G brands (Gillette & Oral B) and Virgin Media to create a multi-brand ‘A.D. Ad-Break’ takeover to demonstrate the importance of Audio Description (AD) – an additional commentary that verbally explains what’s happening on […]
The Tokyo 2020 Paralympics are set to break all viewing records with an estimated cumulative global TV audience of 4.25 billion people likely to watch the Games. The International Paralympic Committee (IPC) believes the combination of more broadcasters, increased levels of coverage and more live sport than any previous Games, makes it highly likely Tokyo […]
Channel 4 has been awarded the UK television rights to the Paris 2024 Paralympic Games. The deal includes multi-platform broadcast rights within the UK and will see the broadcaster build on its acclaimed coverage of London 2012 and Rio 2016 which broke UK viewing records for Paralympic sport. London 2012 reached 69 per cent of […]
Next year’s rescheduled Tokyo Paralympics, which run shortly after the main Olympic Games, are already in trouble. According to a report from Japan’s public broadcaster NHK, the Paralympics are losing sponsor support. While the games were postponed because of the Coronavirus, it is also the virus which has hurt the potential sponsors. NHK says it […]