Television viewers in Houston, the eighth-largest TV market in the US, can now experience the future of broadcast television as 10 local TV stations launch digital broadcast technology NEXTGEN TV, using the digital television standard ATSC 3.0. Now broadcasting in 35 markets, NEXTGEN TV is expected to reach 45 per cent of US television households […]
Pearl TV, a business organisation of US broadcast companies, has confirmed that broadcasters and consumer electronics manufacturers are building on the success and growth of the new standard and will introduce a NEXTGEN TV holiday brand marketing campaign to deepen consumer awareness and engagement. Commencing late November, it will highlight Dolby’s Sound Decisions campaign, which […]
Residents in the US city of Atlanta are to benefit from enhanced broadcast video as five television stations band together to launch NEXTGEN TV, using the digital television standard ATSC 3.0. Atlanta – the seventh-ranked media market in the US – will now get the most out of live news, events, and sports programming, as […]
Residents in the US’s Central Valley are to benefit from enhanced broadcast video as six Sacramento television stations band together to launch NEXTGEN TV, using the digital television standard ATSC 3.0. “We’re proud to partner with our fellow broadcasters to prepare the Sacramento market for the next generation of TV viewing. With NEXTGEN TV, viewers […]
An expansive collaborative effort is now underway to launch NEXTGEN TV service in the US capital, with the academic resources and technical prowess of Howard University’s WHUT serving as the host station for ATSC 3.0 broadcasts for five local affiliate stations of national broadcast networks. Following extensive engineering and operational planning and installation of a […]
The Single Frequency Network (SFN) capability of next-generation television can help TV broadcasters greatly enhance robust reception of broadcast TV signals, according to a report on the latest field trials of SFN technology recently completed as part of Phoenix Model Market testing. “Since last summer, we’ve been testing out various configurations with another NEXTGEN TV […]
New NEXTGEN TV advertising, with a debut introduction in late 2020 on local television stations in the US, is resonating strongly with consumers, according to research from consultancy firm Magid. The marketing campaign promoting the digital television standard ATSC 3.0 – the so-called NEXTGEN TV – began in November 2020 and ran through the holiday […]
Newly-released field testing carried out by Sony Electronics has demonstrated the real-world advantages of next-generation TV broadcasting now being rolled out across the USA. The ATSC 3.0 or NEXTGEN TV standard allows a TV station to custom tailor its broadcast to reach simultaneously different types of viewers on a variety of devices – including those […]
The Pearl TV group of US broadcast companies has welcomed the decision by the Federal Communications Commission to give broadcasters more flexibility when using a Distributed Television System (DTS) for NEXTGEN TV broadcasts using hybrid broadcast and broadband standard ATSC 3.0. Public and commercial broadcasters had sought the refinement of Commission rules, in order to […]
On the heels of the initial rollout of NEXTGEN TV broadcasting that has now reached more than 20 cities and 80 TV stations, America’s broadcasters are now planning a push this year that will initiate next-generation ATSC 3.0 service in nearly 20 more cities by the end of the summer, according tto Pearl TV, a […]