Channel 4’s commercial sales arm, 4Sales, has appointed two new roles to expand its senior leadership team which is responsible for the UK broadcaster’s core revenue driving activity. The appointments are part of a senior leadership team restructure to ensure the successful delivery of Channel 4’s Future4 strategy which launched last autumn. Headed up by […]
ITV has announced a new addressable innovation to users of their self-service programmatic platform, Planet V. Weather Targeting enables the automation of campaigns to go live, pause, or adjust creative copy on ITV Hub the moment their specified weather criteria is met across any one of ITV’s 22 broadcast regions, and features real-time options to […]
ITV has announced full details of Data Match, their new Planet V solution enabling insights, targeting, and full-funnel measurement using advertisers’ own first party data. ITV is working with Omnicom’s client base as the launch agency partner and Deliveroo as the first brand partner. Available exclusively to Planet V customers, the solution utilises ITV’s partnership […]
ITV’s advanced advertising service Planet V has confirmed that Samsung TV Plus will become the platform’s first 3rd party publisher partner in early 2021. The transformative new agreement reached between ITV and Samsung Ads will enable Planet V buyers to access Samsung TV Plus inventory for planning and buying via the Planet V workflow. With […]
ITV’s premium advanced advertising platform, Planet V, has gone live. After almost 50,000 hours of development work customising and configuring this unique advertising proposition, ITV says Planet V will allow both advertisers and agencies control over the planning, purchasing and reporting of their campaigns across the ITV Hub. Deployed as a wholly self service solution, […]