Advanced Television

retail media

CoolerX gives moment-based advertising a boost

CoolerX, the technology company powering the in-store retail media and merchandising revolution, has announced, ahead of The Cannes Lions International Festival of Creativity, it is bringing the power of its AI-intent engine to its ‘Own the Moment’ advertising format. With the addition of AI, CoolerX is enabling brands to better target and optimise for the […]

June 20, 2024

CoolerX adds 12,000 micro-audience segments

CoolerX, the technology company powering the in-store retail media and merchandising revolution, announced the expansion of its sophisticated contextual targeting capabilities with the addition of 12,000 new micro-audience segments. This rollout offers brands access to AI-enhanced in-store audience insights and targeting capabilities to dynamically and contextually engage consumers in their final moments of decision-making. CoolerX’s […]

June 4, 2024

Report: Retail media increasingly key for digital advertising

Digital media measurement, data and analytics software platform DoubleVerify has released its state of retail media report, The Rise of Retail Media: What to Expect in 2024, surveying over 400 advertisers and agency executives about retail media networks (RMNs) in the UK, US, France and Germany. The report explores the rapidly expanding retail media market, […]

December 7, 2023