Netflix co-CEO: “Advertisers want engagement most of all”
Netflix co-CEO Greg Peters, speaking at the Deloitte and Enders Analysis Media & Telecoms 2024 and Beyond Conference, said there was a $600 billion+ revenue opportunity for the streaming platform, and that advertising plays a key role in acheiving that. “Adaptability is about diversifying our revenue through ads, which are such a great complement to […]