Advanced Television

sky sports

EFL seeks international rights bids

The EFL, which runs the second, third and fourth flights of English professional football, has issued a Request for Proposal (RFP) for interested parties regarding its international broadcast rights, which are scheduled to conclude at the end of the 2023/24 season. Building on its previous agreements, the EFL has witnessed steady growth in both revenue […]

October 3, 2023By Colin Mann

2023 Ryder Cup pulls record audience for Sky Sports

Sky has reported that the 2023 Ryder Cup was the most watched edition on record for Sky Sports as Europe claimed a decisive 16.5 – 11.5 victory over Team USA to claim back the trophy in Rome.   Across the three days, there was an average of 785k viewers, which is comparatively up 38 per […]

October 3, 2023

Content creators selected for Sky Sports production fund

Sky Sports has announced partnerships with ten content creators selected for the New Focus Fund, a new project launched through a selection process in July, designed to uncover fresh talent in sports content creation. The successful finalists are Beno Obano; Damilola Oluokun; Danielle Sellwood; Geoff Small; Michael Gunning; Mordecai Attoh; Nelson Adeosun in a creative […]

October 2, 2023

Sky Sports News FTA on 25th birthday

Sky Sports News celebrates its 25th birthday on October 2nd. To mark the occasion, the 24-hour live sports channel will be free-to-air from 7am-7pm on Sky Sports YouTube and the Sky Sports App. Sports fans across the UK will be able to watch all the news and reaction from the weekend’s sport which includes a […]

September 29, 2023

Qatar Prix de l’Arc de Triomphe secures global coverage

The Qatar Prix de l’Arc de Triomphe (October 1st) has many headline stories with Frankie Dettori being the undisputed star of the international circuit. As the retiring jockey bids to add to his record six Arc wins, 25 international broadcasters are set to showcase the action. In France, M6 will be on-site to do a […]

September 28, 2023

£10K fine for Sky Sports infringements

Following successful legal action taken by Sky, a Designated Premises Manager (DPM) in Newmilns, East Ayrshire, Scotland, has been ordered to pay £10,000 (€11,500) in damages for infringing Sky’s copyright by showing Sky Sports programming illegally. Sky sought, and was awarded, a permanent interdict in the Court of Session, Edinburgh, which prevents the DPM, and […]

September 27, 2023By Colin Mann

Sky: 2023 Solheim Cup most watched ever

Audience figures demonstrate continued growth in audiences for women’s sport on Sky Sports in 2023, following similar records broken for the Ashes, Women’s Super League and The Hundred. The 2023 Solheim Cup golf tournament saw history made as Team Europe retained the trophy for the third successive tournament, with a record-breaking number of viewers watching […]

September 27, 2023

Livingston pub fined £10k for Sky Sports infringements

Following successful legal action taken by Sky, a Designated Premises Manager (DPM) of The Stirrup Stane in Livingston has been ordered to pay £10,000 in damages for infringing Sky’s copyright by showing Sky Sports programming illegally in their premises. Sky sought, and was awarded, a permanent interdict in the Court of Session in Edinburgh, which […]

September 20, 2023

Sky expands British Basketball League deal

Ahead of the 2023/24 season, the British Basketball League has extended its broadcast partnership with Sky Sports to continue to air British Basketball League and Women’s British Basketball League action for the fourth consecutive season. Fans will see one game from the UK game’s top professional league live each week on Sky Sports’ linear and […]

September 13, 2023

Sky Creative redesigns Sky Sports studio

Sky Creative, Sky’s in-house advertising and creative agency, has designed and delivered a new, arena-shaped studio home for the Sky Sports team. Surrounded by high resolution screens and immersive AR graphics, the studio blends traditional set design and innovative technologies. Started in early 2022, the project was a close-knit collaboration between design, production and technology […]

September 4, 2023