Super Bowl LVIII averaged 514k viewers on Sky, which makes it the most watched Super Bowl on record for Sky ahead of last years which averaged 344k (+49 per cent). The game on February 11th was also the most watched NFL match ever on Sky ahead of Bills v Bengals in the playoffs in 2023 […]
The Netball Super League (NSL) returns this February and, for the first time, fans will be able to watch the action live throughout the season on both Sky Sports and across BBC Sport as part of a broadcast arrangement for the sport. The deal includes one live match a week across the regular season streamed […]
Sky Deutschland and the Premier League have extended their long-term rights partnership. The new agreement comes into force immediately and is valid up to and including the 2027/28 season. Sky Sport will continue to provide extensive coverage of the Premier League in Germany in the future and will show all 380 matches per season in […]
Lexus has struck a new partnership with Sky Sports as the ‘Presenting Partner of its new Sky Sports Tennis channel. Brokered by Sky Media and MSix & Partners, the year-long partnership includes exclusive sponsorship of the ATP Tour and the Women’s Tennis Association (WTA) Tour throughout 2024. This seven-figure deal includes broadcast sponsorship of over […]
People are dart-ing into romance this month thanks to the ‘Luke Littler effect’, with 53 per cent of individuals eager to take on their date at a game of darts for a first-date activity. Littler helped attract a record darts audience for Sky Sports over the festive period. Now, a survey by Sky Sports has […]
The Department for Education (DFE) is running a new national TV campaign, ‘Teach in Further Education’ with Sky, tapping into the excitement around the football transfer window. Featuring Sky Sports presenter, Mike Wedderburn the campaign is calling on industry professionals to transfer their industry skills to further education (FE) teaching. Created in partnership with Sky […]
A new Sky Sports Tennis channel will launch on Sky and NOW on February 11th, making tennis content available all day, every day for fans in the UK and Ireland. Sky Sports says it will broadcast more live tennis than anywhere else, bringing over 4,000 live matches from more than 80 tournaments a year on […]
The R&A and Sky Sports have extended their partnership for live coverage of The Open, AIG Women’s Open, and elite amateur events through 2028. The announcement continues a partnership which started in 2016 when The R&A’s professional and amateur championships first featured as part of Sky Sports’ coverage of live golf, which includes the men’s […]
Four-time Super League Grand Final winner, Kyle Amor and broadcasters Dave Woods and Mark Wilson join the commentary line-up for the biggest ever season of Super League on Sky Sports and NOW. The trio join Sky Sports following an historic rights deal made last year, giving Super League fans the chance to watch every Betfred Super […]
A record audience of over 4.8 million people tuned in to watch 2024 PDC World Darts Championship final on January 3rd, making it the most watched darts event ever on Sky and NOW. A peak audience of 3.71 million watched Luke ‘Cool Hand’ Humphries claim his first ever World Darts Championship title after defeating teenage […]