Independent sell-side platform Magnite has shared its 2023 trends and predictions for 2024 in programmatic advertising. Rebecca Ackers, VP of DV+, EMEA at Magnite, commented: “Discussions around AI have continued to be fervent in the last year, however much of this has been focused on generative AI and content creation. In 2024, there will be […]
Prime Video has announced the launch of its first dedicated anime Channel, Anime Times on Prime Video Channels in India. A streaming service focused on Japanese animation, Anime Times has been available on Prime Video Channels in Japan, and is now debuting into India with an array of anime movies and TV shows, along with […]
The Channel 4 app is now live on Sky Q, completing its availability across Sky’s TV platforms. The app allows viewers to seamlessly access Channel 4 streaming content, complementing Sky Q’s existing Channel 4 on-demand offering. Across the new Channel 4 app and Sky Q’s existing Channel 4 on-demand offering, Sky viewers will be able to […]
Channel 4 has unveiled the results of a UK-first public trial with 15 brands on new streaming ad formats which deliver an 81 per cent boost in long-term brand recall. The trial, with registered Channel 4 streaming users, explored whether different ad formats such as solus takeovers and reduced ad loads can optimise effectiveness. Following […]
Streaming service Prime Video has delved into the heart of holiday traditions, uncovering the perfect blend of cocktails, snacks, and iconic movie meals that create the perfect holiday streaming experience. A US survey found that 70 per cent of Americans agree that a festive cocktail or adult beverage takes a holiday movie marathon to a […]
Global Media Consult, established in 2005, focuses on guiding clients around the world through transformation and disruption in the media industry and navigating them onto a path of innovation and sustainability. GMC’s key expertise lies in the development of new products and markets, the strategic positioning of businesses for growth, and the identification of niche […]
TNA Wrestling (formerly IMPACT Wrestling) – a subsidiary of Anthem Sports & Entertainment and a division of Anthem Sports Group – has partnered with Endeavor Streaming to launch its global, on-demand streaming service, TNA+. The service will go live on January 5th 2024. As part of a multi-year deal, Endeavor Streaming will power the new […]
HEVC is a codec of choice in the streaming industry, according to a report commissioned by InterDigital, a mobile and video technology research and development company, and written by market research firm Futuresource. The report, Spotlight on HEVC: The Codec of Choice for the Video Streaming Industry, looks at HEVC’s development, how it enables higher quality video […]
Channel 4 is launching MAFS Live – a dedicated FAST channel offering Married at First Sight UK fans the chance to watch back-to-back episodes from Seasons 6 to 8 around the clock. MAFS Live will make its debut on the Channel 4 streaming platform on December 7th, becoming Channel 4’s first Free Ad-Supported Television (FAST) […]
Amdocs, a provider of software and services to communications and media companies, has released research on the current state of streaming and changing consumer preferences around their experience. The New Streamer 2024, conducted by Dynata and commissioned by Amdocs, surveyed UK consumers to understand sentiment of streaming offerings and identify opportunities for providers to build […]